King Billy Affiliates

Do you work with King Billy Affiliates?

  • Yes

    Votes: 2 22.2%
  • No

    Votes: 2 22.2%
  • Will Try

    Votes: 3 33.3%
  • Not after seeing these results.

    Votes: 2 22.2%

  • Total voters
    9

Guard Dog

Guard Dog
Staff member
Joined
Dec 13, 2006
Messages
11,215
Reaction score
3,143
We are auditing King Billy Affiliates who only have the 1 casino by the same name: King Billy Casino.

We have a 45% revenue share deal with them.

We started by depositing €20.00 at the casino.
King Billy_1.JPG
King Billy_2.JPG
We claimed the 100% first deposit bonus and 5 free spins
King Billy_3.JPG

We played slots
King Billy_5.JPG
Until we lost the lot.


Net gaming revenue for the €20 we lost was only €9.88.
King Billy_6.JPG


So to summarise the Effective Net Gaming Revenue was a miserable is 9.88/20 =
49.40%.

Our 45% earning on that was €4.45 which is 22.23% of the amount lost to the casino.

Multiply your advertised revenue share rate by the Effective Net Gaming Revenue (49.40%) to get your real rate, eg.

30% = 14.85%
35% = 17.29%
40% = 19.76%
45% = 22.23%

UPDATE: NEW AGD AUDIT REPORT FOR KING BILLY AFFILIATES IS AVAILABLE HERE.
 

Attachments

  • King Billy_5.JPG
    King Billy_5.JPG
    127.2 KB · Views: 393
  • King Billy_3.JPG
    King Billy_3.JPG
    45.6 KB · Views: 393
  • King Billy_2.JPG
    King Billy_2.JPG
    32.7 KB · Views: 393
  • King Billy_1.JPG
    King Billy_1.JPG
    42.3 KB · Views: 396
  • King Billy_6.JPG
    King Billy_6.JPG
    15.2 KB · Views: 387

PROFRBcom

Rakeback affiliate and professional poker player.
Joined
Apr 8, 2016
Messages
524
Reaction score
232
When you discover things like this. Do you often follow up with the brand and point out the discrepancy?

If you did so in this instance, what did they say?
 

Zuga

Administrator
Staff member
Joined
Dec 16, 2011
Messages
339
Reaction score
437
we going to ask them about the true NGR and would be great if they care to comment here and explain where exactly the deductions go to. And yes we do discuss these things with brands but they often claim admin and other fees and state their hands are tied.

This is why we started these reports so affiliates can make an educated decision beforehand. Plus this is our effort to bring more transparency to the industry as often these affiliate programmes are too sketchy on the info regarding true NGR.

And once again we invite the rest of AGD community to make their own analysis ( following the above style/format ) and we will publish those reports too.
 

Zamsino

Affiliate Guard Dog Member
Joined
Sep 28, 2017
Messages
61
Reaction score
22
Should do this much more often. Would save us a lot of money :D
 
Top