SEOPants
SEO Expert and Moderator
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Importance of Content to your Website.
In this article, we will cover the importance of SEO'd content, and how to optimise your content to match optimised elements of your webpage.
If your webpage has content which has been SEO'd it will probably do better in search engines, rather then content which has not been SEO'd. SEO'd content is eaten up by the search engines. A page which is SEO'd, with SEO'd content will rank your webpage higher then pages which have not be optimised.
Why SEO'd Content?
Having good, relevant content is important if you want your webpage to rank well in engine. The content should be well written and match what the topic of your website. There is no point having a website about Casinos, and writing about cars. Your content should be about your webpage topic.
I'd recommend that if your webpage has only 8 or so pages, its important that you increase the number of webpages you have by adding content. The more content you have, the more keywords you will be able to target, which in turn will deliver you more traffic.
When writing an article, it helps to use keywords which you are targeting. This helps to get your ranking higher in the engines. Why? The more relevant your webpage appears to be, the higher your listing will be in the SERPs.
Logically it makes sense, if you your webpage is about "online casinos," your article should be about "online casinos" and the keywords "online casinos" should appear in the article. About 5% of your words in the article should be keywords. So about 5 in 100 words should be keywords. Try to keep the article to about 1000 words in length. Break it up into paragraphs, and make sure the keywords appear in each of the paragraphs.
When using a keyword term which have 2 words like "online casino" it helps to use them through the article in the form of "online" and "casino" and "online casino" - not just as "online casino".
Content is only one factor when SEO'ing your webpage.
The importance of content to your website is only one factor when SEO'ing your webpage.
To get a global picture of a SEO'd webpage and what we are trying to achieve, using the term "online casino" to demonstrate, the term "online casino" should appear in these important areas :
1. In the url eg. http://www.seopants.com/online-casinos.html <article here>
2. Between the
tags.
3. In the meta tags for keywords and description. <article here>
4. In the title of the article, in tags
5. And also within 5% of the written content.
6. Incoming link tags to the webpage
As you can see the term "online casino" when placed in the areas above, start giving the webpage a recurring keyword which the search engines pick up on. Its like feeding the search engine with food, which it takes in, and remembers.
Unique vs Duplicate Content.
You will hear some webmasters say that unique content is important. This is true, but how important is it? I have used Game releases by casinos to create articles with, while making minor changes to ensure I am targeting the correct terms and do rank for them. Those same Game releases are used by other webmasters to create webpages as well - duplicate content.
But problems can occur. Eg when yourself and 50 other webmasters use the same content, what you are in fact doing now is competing against those webmasters to rank higher on terms using the same content. If your competing webmasters have better SEO'd websites, and have better rankings in the engines, chances are, they will rank higher then you.
My advice when it comes to free to use public content - rewrite it!
In this article, we will cover the importance of SEO'd content, and how to optimise your content to match optimised elements of your webpage.
If your webpage has content which has been SEO'd it will probably do better in search engines, rather then content which has not been SEO'd. SEO'd content is eaten up by the search engines. A page which is SEO'd, with SEO'd content will rank your webpage higher then pages which have not be optimised.
Why SEO'd Content?
Having good, relevant content is important if you want your webpage to rank well in engine. The content should be well written and match what the topic of your website. There is no point having a website about Casinos, and writing about cars. Your content should be about your webpage topic.
I'd recommend that if your webpage has only 8 or so pages, its important that you increase the number of webpages you have by adding content. The more content you have, the more keywords you will be able to target, which in turn will deliver you more traffic.
When writing an article, it helps to use keywords which you are targeting. This helps to get your ranking higher in the engines. Why? The more relevant your webpage appears to be, the higher your listing will be in the SERPs.
Logically it makes sense, if you your webpage is about "online casinos," your article should be about "online casinos" and the keywords "online casinos" should appear in the article. About 5% of your words in the article should be keywords. So about 5 in 100 words should be keywords. Try to keep the article to about 1000 words in length. Break it up into paragraphs, and make sure the keywords appear in each of the paragraphs.
When using a keyword term which have 2 words like "online casino" it helps to use them through the article in the form of "online" and "casino" and "online casino" - not just as "online casino".
Content is only one factor when SEO'ing your webpage.
The importance of content to your website is only one factor when SEO'ing your webpage.
To get a global picture of a SEO'd webpage and what we are trying to achieve, using the term "online casino" to demonstrate, the term "online casino" should appear in these important areas :
1. In the url eg. http://www.seopants.com/online-casinos.html <article here>
2. Between the
HTML:
<title></title>
3. In the meta tags for keywords and description. <article here>
4. In the title of the article, in tags
HTML:
<h1> </h1>
6. Incoming link tags to the webpage
As you can see the term "online casino" when placed in the areas above, start giving the webpage a recurring keyword which the search engines pick up on. Its like feeding the search engine with food, which it takes in, and remembers.
Unique vs Duplicate Content.
You will hear some webmasters say that unique content is important. This is true, but how important is it? I have used Game releases by casinos to create articles with, while making minor changes to ensure I am targeting the correct terms and do rank for them. Those same Game releases are used by other webmasters to create webpages as well - duplicate content.
But problems can occur. Eg when yourself and 50 other webmasters use the same content, what you are in fact doing now is competing against those webmasters to rank higher on terms using the same content. If your competing webmasters have better SEO'd websites, and have better rankings in the engines, chances are, they will rank higher then you.
My advice when it comes to free to use public content - rewrite it!