iGB London 2026: How Affiliates Can Get Real Value Instead of Just Collecting Business Cards Every major industry event comes with the same flood of p

[AffKong]

"We'll be at iGB London — let's meet!"

But if you ask attendees a month later what actually came out of those meetings, many will admit that a packed calendar doesn't always translate into meaningful partnerships or revenue.

That's why, ahead of iGB London 2026, we'd like to focus on something more useful than another networking invitation: how affiliates can get the maximum return from attending one of the industry's biggest events.

Why iGB London Matters​

Since moving to London, iGB has become one of the most important gatherings on the iGaming calendar. Thousands of affiliates, operators, agencies, technology providers, and industry leaders come together for several days of networking, education, and business development.

The real value of iGB isn't the number of attendees—it's the concentration of decision-makers. In just a couple of days, you can have conversations that might otherwise take months to arrange remotely.

Mistake #1: Trying to Meet Everyone​

One of the biggest mistakes first-time attendees make is filling every available time slot with meetings.

In reality, rushing from one conversation to another often leads to superficial discussions and missed opportunities.

Before arriving, identify three groups of people you genuinely want to connect with:

• Existing partners
• Potential advertisers or affiliate programs
• Service providers and tools that can help scale your business

If a meeting doesn't fit into one of these categories, it may not be worth prioritizing.

Mistake #2: Ignoring the Conference Content​

Many affiliates treat conferences purely as networking events.

However, the educational side of iGB has become increasingly valuable. Sessions often cover topics such as SEO, traffic acquisition, conversion optimization, player retention, compliance, regulation, and emerging technologies.

A single actionable insight from an industry expert can sometimes generate more value than ten random networking conversations.

Mistake #3: Not Using Event Networking Tools​

Some attendees still approach conferences the old-fashioned way: walk the floor, collect business cards, and hope for the best.

Meanwhile, the most productive participants schedule meetings weeks in advance using official event networking tools and apps.

The people you most want to meet are usually the busiest. If you're trying to find them once the conference has already started, you're probably too late.

Key Trends to Watch This Year​

Looking at the discussions dominating recent industry events, several topics are likely to remain at the center of attention:

• AI adoption in affiliate marketing
• SEO strategies in a post-update Google environment
• Traffic source diversification
• Compliance and responsible gambling requirements
• Player retention and lifetime value optimization
• Analytics and marketing automation

Even if you don't plan to implement new solutions immediately, understanding where the industry is heading can help you make better strategic decisions over the next 6–12 months.

What We'll Be Doing at iGB London​

The AffKong team will be attending iGB London throughout the event.

Rather than offering another generic "come say hi" invitation, we'd prefer to have meaningful conversations about real business challenges—whether that's SEO, affiliate program management, analytics, automation, or scaling traffic operations.

If you're attending iGB London and would like to discuss industry trends, exchange ideas, or explore potential collaboration opportunities, feel free to reach out and schedule a meeting in advance. https://t.me/affkong_levan_BDM

See you in London.