How bonuses affect online casino industry

Discussion in 'Casino Industry Buzz and Terms Alerts' started by MissExposé, Apr 18, 2019.

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    Redginger

    Redginger Affiliate Program Representative

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    As I am working for affiliate program. Many of affiliates would prefer to get No deposit bonus offer to promote on their sites. Personally I believe that would attract a lot of bonus abusers, not much of the real players that intend to play and gamble.
    However, it can be extra push for some small players that want to try new casinos if it's worth their times and money to play with.
     
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    riih

    riih Affiliate Guard Dog Member

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    The key to these promotions is the casino's CRM department. The first month seems to be more or less the same every time with no deposit offers - terrible signup to deposit conversion. Where success comes from are reactivation campaigns for those signups. There's a handful of casinos that manage to convert a surprising amount of those signups a month or more later, but if there is no extra focus on that, the ratios will remain ridiculous.
     

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