Hello from a new member: what register-checking every casino we list has turned up

[newcasinoai]

Hi all,

Tom here. I run a small review site covering online casinos for Norway, Ireland and Canada. It is all organic search, no PPC or social.

The one thing we do differently is check every operator against a public licence register, by domain, before it goes on the site, and again every month. A few things from that which might be useful to other affiliates:

• The Anjouan register shows every entry as "valid". When we checked the dates, 124 of 1,295 licences were past expiry and still displayed as valid. So a "valid" result there needs the expiry date read as well.
• One Anjouan licence can cover dozens of domains, and sometimes the .net is on it and the .com is not. We recently had a programme send a link for the unlisted domain.
• Ireland's new regulator (GRAI) has issued 36 licences so far and none is for online casino, so nothing aimed at Irish players can be called Irish-licensed yet.

The data behind all of this is published openly if anyone wants it for their own checks.

A question for people who have been at this longer than me: when a programme's licence lapses, do you pull the brand straight away or wait for the renewal? We have had a manager tell us a renewal was "a day or two away" after the expiry date had passed. Curious how others handle it.

Glad to be here.
Tom

 

[Gatto]

Anjouan is far more relaxed with their licensing and regulations so would not be surprised with the expired brands