Have a software that I need dristributing

[wackyGirl]

Hi there

we are in the process of building a gaming software, but we are looking for some answers and I hope that you can answer them for me.

My first question is:
Can we hire more than one affiliate management company to distribute our software? We were hoping to hire about 20 affiliate management sites to serve our software and send us players but someone just told us that most affiliate sites wouldnt allow that ..

For example: Party poker has one main website that affiliates use to get their stats and marketing tools, do they or would they hire another company to distribute the software in europe or other non english speaking countries?

My second question is:
From your experience, what would be the best way to advertise a gaming software to the world?

I thank you in advance - I hope I can get some answers from you.

 

[Guard Dog]

I think this may be the wrong target audience for this post. I am not sure where the right audience is, but this is more geared towards casino operators than affiliates it seems.

 

[WCD Admin]

Hi - I'll give it a shot. First you are missing a step.

Gaming software provider -> casino software licensee -> affiliate program

Since you can obviously have as many licensees as you want as the software provider, and each casino is normally responsible for hiring out the affiliate program, you'll probably have as many affiliate programs working for you as you do casino licensees that want to utilize the affiliate model which is probably about 99%.

New software is a lot about proving yourself is honesty, integrity (testing) and quality. You will deal more with trying to get yourself licensees rather than affiliate programs, as the licensees will have to deal with that.

As the provider I'd assume you would just provide the tie ins to your databases, etc, once affiliate programs started being created for your licensees.

MOST software providers have multiple affiliate programs. because MOST have multiple casino owners... However most of the affiliate programs for a software look like they use only one affiliate software.

It might be easiest to make the affiliate software in-house and distribute it to your licensees to setup their own marketing teams.