Something I ve been thinking about lately.
We keep adding more tools to understand traffic trackers, postbacks, attribution platforms, dashboards, custom reports — but sometimes I feel we're making simple campaigns harder to understand.
I've had campaigns where the tracking looked perfect, but the actual numbers after refunds, chargebacks and delayed conversions told a different story.
Now I usually care more about a few basic numbers:
- real conversion rate
- EPC after deductions
- FTD (if u know what is it)
- retention
- actual profit per 1000 clicks