Google certification for running gambling ads

Discussion in 'Casino Industry Buzz and Terms Alerts' started by MissExposé, Oct 21, 2019.

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    MissExposé

    MissExposé Active Member Staff Member

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    Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services.

    Operators that want to run these adverts are first required to be certified by Google. This will permit them to promote online, real-money gambling such as online casinos or bookmakers, bingo or slots sites or apps, online lottery tickets and online sports betting.

    Source: https://www.igamingbusiness.com/news/google-expand-gambling-advertising-us-and-beyond
     
    AmyWilson, Zuga and BetReels like this.
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    MJM

    MJM Affiliate Guard Dog Member

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    I would love to experiment with PPC ads as an affiliate, especially in the emerging regulated market in the United States. However, I've been told Google (and facebook as well) will only accept ads from Operators, not affiliates - not even with us being licensed in New Jersey. Does anyone have any insight on this? I regularly see affiliates running ads on both platforms - so I assume they are just gaming the system somehow?
     
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    eenzoo

    eenzoo Affiliate Guard Dog Member

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    That how it works. Creating accounts, warming them up with a lot of money and unsuspicious, legal offers and later you have to be a cloaking guru in "god mode".
     
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    bettingappguide

    bettingappguide Affiliate Guard Dog Member

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    Would take a massive budget no doubt to compete with operators
     
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    justin case

    justin case New Member

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    I agree with bettingappguide, click costs would be unbelievable. I am actually not sure whether this is good or bad news for affiliates. Due to limited marketing channels affiliates are the most valuable assets for the operators. If they have more sources to get traffic, I believe the value of affiliate sites would decrease for the operators.
     
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    AmyWilson

    AmyWilson Affiliate Guard Dog Member

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    Thanks for the useful information! I agree that it will be very expensive campaign for casino operators. It's something new for the US.
     

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