Google certification for running gambling ads

[MissExposé]

Google has updated its gambling and games policy to permit operators to run adverts through its platform in Colombia, Kenya and Nigeria, as well expanding the range of US states in which allows betting operators to promote their services.

Operators that want to run these adverts are first required to be certified by Google. This will permit them to promote online, real-money gambling such as online casinos or bookmakers, bingo or slots sites or apps, online lottery tickets and online sports betting.

Source: https://www.igamingbusiness.com/news/google-expand-gambling-advertising-us-and-beyond

 

[MJM]

I would love to experiment with PPC ads as an affiliate, especially in the emerging regulated market in the United States. However, I've been told Google (and facebook as well) will only accept ads from Operators, not affiliates - not even with us being licensed in New Jersey. Does anyone have any insight on this? I regularly see affiliates running ads on both platforms - so I assume they are just gaming the system somehow?

 

[eenzoo]

... so I assume they are just gaming the system somehow?

That how it works. Creating accounts, warming them up with a lot of money and unsuspicious, legal offers and later you have to be a cloaking guru in "god mode".

 

[bettingappguide]

Would take a massive budget no doubt to compete with operators

 

[justin case]

I agree with bettingappguide, click costs would be unbelievable. I am actually not sure whether this is good or bad news for affiliates. Due to limited marketing channels affiliates are the most valuable assets for the operators. If they have more sources to get traffic, I believe the value of affiliate sites would decrease for the operators.

 

[AmyWilson]

Thanks for the useful information! I agree that it will be very expensive campaign for casino operators. It's something new for the US.

 

[Thomas Andreas]

google ads is overall shitty for affiliates

 

[Thomas Andreas]

SERP losses power and affiliates cannot really compete on adwords

 

[bettingappguide]

google ads is overall shitty for affiliates

Not just Google......Facebook and Twitter can be added to that. Unless you are a huge name with huge pockets ofcourse

 

[Lucy CBC]

I agree with you guys...under current circumstances it seems social media is meant to be used mostly by operators and this does not favor us at all.