Good whitelabel which doesn't require a casino license ??

Discussion in 'New Casino Affiliates Questions' started by playFair, Oct 30, 2010.

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    playFair

    playFair New Member

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    Hi,

    Sorry if this has been covered before, but I've been doing some digging on the site and couldn't find an answer.

    Basically we would like to find a reliable (ie. honest) casino program which offers a "whitelabel" solution rather than pre-branded casino or banners only. It doesn't have to be a "proper" whitelabel, but one that at least lets us set the casino name and upload a logo.

    We looked directly at playtech for example, but they require us to have an actual casino license, which is completely out of our league.

    Any suggestions gratefully received!

    David
     
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    KasinoKing

    KasinoKing Player turned affiliate. Staff Member

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    I'm not sure exactly what you are looking for, but have you checked out Grand Virtual's "Make your own Casino" package?

    Basically you just design the casino website, while all the back-end is run by GV themselves and you income is effectively just standard affiliate commission.
    Grand Virtual

    I set up my own casino with them once: "Kasino King's Kasino" - but decided not to market it in the end.

    KK
     
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    Aussie-Dave

    Aussie-Dave Former AGD Member

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    I'd go with KK's suggestion.

    That's about the only decent white label you'll get for free. Not to sure if they allow US players though (just in case that's your market).

    Play United (RTG) did offer white labels. Though I think they either disbanded it or made it that you had to have X number of traffic and had to go through a submission type process.

    I used to run white labels back in 2000 - 2001 and also ran one in 2003 - 2004.
    The major issues with running the type of White Label your after are:

    • Main casino & White Label use same casino - 1 account per player rule.
    • You have no control over casino & generally no control over bonuses.
    • To make money you have to spend it.
    • ROI is crap - you end up making less than just an affiliate.
    • To make a WL work you need a sh#t load of traffic.
    • Unlike the casino your unable to set-up an aff program.
    • You don't have access to the back office stats - so you can get shafted & shaved without knowing it.

    I know some casino software provider will give you a White Label if you have a heap of traffic. However you'll also need to secure yourself a merchant bank account. That's generally around the $25K mark. In addition you'll also need marketing funds.

    In this type of scenario the casino who has "sponsored your WL" will handle the support, processing, payments...etc...etc However at the end of the day your only looking at a 50/50 split and that's on the gross. Once you get down to your Net Take, you may walk away with 20 - 25% max.

    To me that's a whole lot of risk and bother when you can make the same if not more operating a portal.

    Unless you've got deep pockets I wouldn't recommend going this path. You'd be much better getting your own casino.

    My question playFair...why do you want a White Label?



    Cheers

    :)

    Dave
     
    Last edited: Oct 31, 2010
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    Roytyo

    Roytyo New Member

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    Any other options in 2018? Grand Virtual looks to be gone..
     
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    OCA

    OCA New Member

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    Progress Play are good.
     

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