Geotargeting on Wordpress - What do you use?

[MJM]

I've been relying on the flytonic review plugin for state and country level geotargeting baked nicely into CTA's, easy and managable - but I'm finding it very unreliable (frequently breaks) and inaccurate far too often.

As such, I'm looking for a more robust solution - anyone out there have a great geotargeting service or plugin they are using for Wordpress? In addition to country level, must work on state level too.

Thanks in advance for any and all suggestions.

 

[bettingappguide]

Have a look at - https://geotargetingwp.com/pricing

I haven't used it yet but will be purchasing/subscribing soon

 

[AussieDave]

If your using a cache, then make sure you check if the GEO plugin is compatible.
WP cache plugins can screw with your GEO data

IDK but doesn't cloudflare offer GEO targeting?

 

[riih]

State level is tricky. I don't know if there even is a perfect solution that would take into account for example the network "clashes" of New Jersey and New York. Have heard of situations, where a person in a New Jersey office can't see anything on a NJ-only website. Reason being that at least according to some criteria, their IP is listed as New York.

 

[Kadabra]

I would use Cloudflare (free) or MaxCDN (paid) and get a programmer to set it up for you as you like to avoid all the issues with plugins and caching that Aussie mentioned.

 

[NDG]

The GeoTargeting WP plugin is one that works well with certain cache plugins and Cloudflare,
so that you can cache your web site to speed it up.. while also providing geo-targeted data.

 

[MJM]

State level is tricky. I don't know if there even is a perfect solution that would take into account for example the network "clashes" of New Jersey and New York. Have heard of situations, where a person in a New Jersey office can't see anything on a NJ-only website. Reason being that at least according to some criteria, their IP is listed as New York.

Good point, we currently geo at state level and it's gone ok until now but I'm unable to check fringe cases like those on the border of NY/NJ - one cool thing I noticed with the geotargetingwp plugin mentioned above is the ability to group cities/states/countries into regions - so I might be able to help tweek things there.

Your comment though to me reinforces the fact that ACCURACY is super important. Both from a compliance standpoint and conversion optimization.

 

[MJM]

The GeoTargeting WP plugin is one that works well with certain cache plugins and Cloudflare,
so that you can cache your web site to speed it up.. while also providing geo-targeted data.

Leader in the clubhouse so far, seems to be the only option I see recommended as far as Wordpress goes.

 

[bettingappguide]

Sure operators must have these exact same issues as well as us affiliates

 

[Roman Doroshenko]

All of the plugins work with IP database. Unfortunately, as far as those IP lists are not accurate, no plugin or even custom solution will give 100% result.

 

[AussieDave]

Sure operators must have these exact same issues as well as us affiliates

My guess, no.

(edit: operators aren't on shared-hosting. They have their own server(s). Shared host doesn't allow for individual server tweaking, self-required module installations etc., etc., etc. I made the switch years ago - it was well worth it).

I doubt they use a generic wp plugin. Instead, and more likely, a bespoke solution. They probably use: https://www.maxmind.com/en/geoip2-services-and-databases (their paid options - 99.9999% IPV4 and IPV6 coverage, with 99.98% accuracy).

Up until January 2019, I'd been using their free GEO Lite DB's for years (*.dat files). However they retired that service on the aforementioned date. https://dev.maxmind.com/geoip/geoip2/geolite2/

They do offer free GEO IP DB's (found in the above URL)... but they are no longer *.dat files. While Easy Apache 4 supports the geoip_mod, (at time or writing this Nov 2019) the new GeoLite2 file format *.mmdb, is the stick in the spokes, and no longer supports the htaccess method. Hence, I had to implement a bespoke solution too

There's some good information here:
https://stackoverflow.com/questions/tagged/geoip

 

[bettingappguide]

My guess, no.

(edit: operators aren't on shared-hosting. They have their own server(s). Shared host doesn't allow for individual server tweaking, self-required module installations etc., etc., etc. I made the switch years ago - it was well worth it).

I doubt they use a generic wp plugin. Instead, and more likely, a bespoke solution. They probably use: https://www.maxmind.com/en/geoip2-services-and-databases (their paid options - 99.9999% IPV4 and IPV6 coverage, with 99.98% accuracy).

Up until January 2019, I'd been using their free GEO Lite DB's for years (*.dat files). However they retired that service on the aforementioned date. https://dev.maxmind.com/geoip/geoip2/geolite2/

They do offer free GEO IP DB's (found in the above URL)... but they are no longer *.dat files. While Easy Apache 4 supports the geoip_mod, (at time or writing this Nov 2019) the new GeoLite2 file format *.mmdb, is the stick in the spokes, and no longer supports the htaccess method. Hence, I had to implement a bespoke solution too

There's some good information here:
https://stackoverflow.com/questions/tagged/geoip

Sure a mobile customer close to the border would be tricky to pick up regardless of what they are using?

 

[AussieDave]

Sure a mobile customer close to the border would be tricky to pick up regardless of what they are using?

Hypothetically, and for argument sake, lets say Player1 is in LocationX, and LocationZ is a stones throw away. If that phone connected to a tower in LocationZ, and that location was a banned jurisdiction, then yes it would be a problem.

However as Roman Doroshenko pointed out nothing is 100% accurate. Maxmind guarantees 99.98% which is pretty close though. I'm also sure "operators" combine not only GEOIP but also other identifiers, which would lower the guess footprint too.

 

[Thomas Andreas]

Geotargeting would be used if you have a website in multiple languages and you wanted to show spanish offers to one customers and german offers to another?

 

[riih]

Geotargeting would be used if you have a website in multiple languages and you wanted to show spanish offers to one customers and german offers to another?

Yes, and if doing licensed business in US, its to block for example Kansas customers from seeing New Jersey casinos.