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Fast Track has launched True Value, a new product designed to help operators assess the underlying economic value of player activity beyond standard GGR figures. The system separates the value of play from the impact of short-term luck, giving operators another way to evaluate player performance. According to Fast Track, the launch is supported by analysis of 1.7 million player sessions, which showed that GGR can take considerable time to reflect the actual value generated by play. True Value will be introduced to the wider industry next week during SBC Summit Lisbon, where Fast Track will present the product to attending operators.
Source: https://www.fasttrack.ai/
Source: https://www.fasttrack.ai/