Expectations...

Discussion in 'Anything Goes' started by LA-Martyn, Nov 2, 2018.

What are your expected earnings at the end of month 2 with a new program?

  1. $0 - $200

    0 vote(s)
    0.0%
  2. $201 - $300

    4 vote(s)
    66.7%
  3. $301 - $500

    0 vote(s)
    0.0%
  4. $501 - $1000

    0 vote(s)
    0.0%
  5. $1001 - $2000

    1 vote(s)
    16.7%
  6. $2000 - $3000

    0 vote(s)
    0.0%
  7. $3001 +

    1 vote(s)
    16.7%
  1.  
    LA-Martyn

    LA-Martyn Affiliate Program Representative

    Messages:
    119
    Likes Received:
    168
    Joined:
    May 23, 2017
    I've been thinking on where an affiliate thinks they should be in terms of earnings, when they start with a new program at the end of their second month. I know this is a bit of an open ended question and is affected by many factors such as how many FTD's are sent, conversions, position on sites etc.

    But affiliates must go in to a new partnership with some kind of plan or expectation as to where they should be two or three months down the line so they can determine if they should continue with the same level of exposure, more or less?

    If we base this on revenue share commissions on your average FTD send, how much of the green stuff would you be expecting to reach after your second month with a new program? I'm talking in USD for the US market here. It's a private poll too.
     
    BetReels likes this.
  2.  
    TheGooner

    TheGooner Affiliate Guard Dog Member

    Messages:
    487
    Likes Received:
    413
    Joined:
    Dec 31, 2013
    30%-40% cut expectation. What that means in cold hard cash really depends on the quality of the site, the USP of the offer / banner / landing page ... and a bit of blind luck as well.

    We get players who deposit $50 once and disappear, and others who deposit five figures a month.
    Sometimes they win, sometimes they lose, and sometimes they get comped so who knows what happened.

    However, this probably helps you better - if we are not earning four figures + a month after three months then the program probably doesn't suit our geo / market segment - and we will let it go.
     
    LA-Martyn likes this.
  3.  
    LA-Martyn

    LA-Martyn Affiliate Program Representative

    Messages:
    119
    Likes Received:
    168
    Joined:
    May 23, 2017
    Decent look at it, thanks as always Gooner. So if you were to kick off the voting, you'd be a $1001 - $2000 as a minimum?
     
  4.  
    Joonas

    Joonas Affiliate Guard Dog Member

    Messages:
    69
    Likes Received:
    19
    Joined:
    Nov 28, 2017
    It's too subjective to consider. Performance of casinos varies so much. I usually don't have any expectations and then time will show the numbers.
     
    casinou, LA-Martyn and KasinoKing like this.
  5.  
    KasinoKing

    KasinoKing Player turned affiliate. Staff Member

    Messages:
    2,831
    Likes Received:
    1,041
    Joined:
    Aug 10, 2009
    EXACTLY my thoughts!

    Historically when I add a new casino I usually get a small flurry of sign-ups - but actual $ earned ranges from $0 to $x,xxx
    And there's no predicting anything either: Some casinos with crap welcome offers do much better than those with great offers!
    After all these years, I think maybe the NAME a new casino chooses is more important than anything else when it comes to attracting new payers.

    KK
     
    casinou, BetReels and LA-Martyn like this.
  6.  
    LA-Martyn

    LA-Martyn Affiliate Program Representative

    Messages:
    119
    Likes Received:
    168
    Joined:
    May 23, 2017
    I agree, it's a bit of a crappy question but I wanted to see if there were any expectations from the outset. The scale is also not the best but I got bored of adding options. :)
     
  7.  
    Biti

    Biti Affiliate Guard Dog Member

    Messages:
    706
    Likes Received:
    396
    Joined:
    Jul 24, 2015
    Depends on the market, website, etc. With some no deposit freebie website, you cannot expect the same income as with a website having better quality visitors.

    In regulated markets usually, not many new brands appear and the old ones are listed already.

    We test casinos by ourselves before we list them. I think 9 out of 10 (or even worse) has issues or is just a very average product that we doubt if it will do better than the ones listed. Testing brands many times we face technical issues, things that are not going smooth, payment hassles, rude customer services, etc. Besides that, a lot of new brands disappear fast or run into financial issues fast.

    We ask them a fixed fee for 1 to 3 months as we are not going to spend exposure and traffic in something that probably doesn't work. That fixed fee works like a guaranteed amount. If the commission, for example, is higher than the fee than they pay just the surplus. If it's lower, we have the fee. So, if a program doesn't have the confidence it works, why should we? Usually, we ask to pay upfront as we've had issues with clowns that want to run a test and cry after because their brand doesn't work. Websites are income for us, no playground or lab. We can't run a website for $ 200 or something like that.
     
    Last edited: Nov 2, 2018
    LA-Martyn and Engineer like this.
  8.  
    the_dave

    the_dave Affiliate Guard Dog Member

    Messages:
    32
    Likes Received:
    14
    Joined:
    Jun 20, 2018
    Honestly don't have any expectations after such a short period of time in terms of earnings. At this point I'm much more looking at clicks sent, sign ups and depositors vs other programs I work with to see how the program is going to perform. Having said that I can't remember when I last added a new affiliate program to one of my bigger sites but stilll... earnings at this stage is a poor indicator of future performance.
     
    Jon Sand and LA-Martyn like this.
  9.  
    LA-Martyn

    LA-Martyn Affiliate Program Representative

    Messages:
    119
    Likes Received:
    168
    Joined:
    May 23, 2017
    Good insight, thanks. If you fancy testing out a newer brand, do let me know. :)

    However, I agree that early commission levels either high or low in the early stages is not an indicator how it will pan out further down the line. Who knows which way it'll go?

    Good to hear peoples general thoughts though.
     
  10.  
    Jon Sand

    Jon Sand New Member

    Messages:
    10
    Likes Received:
    0
    Joined:
    Sep 29, 2018
    Will it be too presumptuous to expect more? I want to pump a lot into this
     
  11.  
    Jon Sand

    Jon Sand New Member

    Messages:
    10
    Likes Received:
    0
    Joined:
    Sep 29, 2018
    I was at this point too not too long ago
     
  12.  
    Jon Sand

    Jon Sand New Member

    Messages:
    10
    Likes Received:
    0
    Joined:
    Sep 29, 2018
    Looks like ive found my new philosophy
     

Share This Page