Crap Commission Percentages

AussieDave

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The audit reports conduct by AGD are a welcome gift. They provide us all with the true, and factual commission percentages, which, most programs these days, are not disclosing.

While affiliates have mostly always worn some kind of GGR deduction(s), these calculations have been fairly proportioned, and commissions earned, have been ethically fair.

Sadly, there's a growing trend these days, where, programs are marketing (advertising) over inflated commission %'s, to the point where, I've seen some programs offer 60%.

Let me say right now: paying an affiliate a bona fide 60% commission, is impossible!

In addition to this unethical non-disclosure of true commission %'s paid, some programs have upped the ante, and are adding in absurd Admin fees, on top of their additional GGR deductions. BUT worse, these programs are now choosing not disclosing any GGR deductions to their affiliate partners. Not to mention adding a clause to the T&C's, allowing said program to change (retroactively?) the commission structure you have agreed to.


All in all, it's a recipe where, the programs deduct what they like (because no fees and or charges are disclosed), and the poor affiliate is being scammed, and paid peanuts.

I see this type of unethical conduct coming mainly from, white labels who, have flooded the market lately.

Here at AGD, we're seeing that proof, in commission audits.

The last three (3) audits are paying woefully low commission %'s, even though their corresponding affiliate programs are marketing/advertising high commission percentages.

Previous to these was Campeon Partners. Again, more woeful results. Even though, this casino affiliate program would like affiliates to believe, it operates with ethical integrity.

campeongaming.com/about-us/
Our vision is to become a top industry player, building a network based on trust.

NB - Bold text not added by my hand, no. Bold text added on site by Campeon Partners, who, obviously are using this bold text in an attempt to make a statement about their operational integrity.

Here are the true commission %'s paid by Campeon Partners, who claim they are trustworthy :rolleyes:


    • 25% = 18.75%
    • 30% = 22.50%
    • 35% = 26.25%
    • 40% = 30.00%
    • 45% = 33.75%
I'm not bragging, but I've been a casino affiliate for 20+ years. I've seen a whole lot of everything from, a whole lot of people. That amounts to... The Good, The Bad, and The Ugly.

What I'm seeing with a large percentage of these new breed white labels, are affiliate programs with one (1) intention... to rob affiliate partners blind.

I've said it before, and I'll say it again... I work with affiliate programs who pay me the bona fide commission percentage of which they've promised. 30% I receive 30% paid.

EG - a player loses $1,000, I get paid $300 = 30% commission.

Some of the programs I partner, their casinos hold Netherlands Antilles Curaçao gaming licensing. Yet, they can somehow manage to pay me, my true commission percentage.

Yet, a lot of these new-breed affiliate programs flooding the industry of late, all seem to use the same excuse, when challenged about their heavily reduced commission %'s. That is, because of our licensing etc., etc., etc. Well I call Bullshit on that one!

If that true, ALL programs with casino(s) Netherlands Antilles Curaçao license (licensee), would be deducting these absurd GGR deductions, along with these scammy Admin Fees. See, the BS runs freely with this mob.

Seems these new breed of programs will say pretty much anything, to con affiliates into believing these ridiculous GGR fees, and Admin Fee(s) are genuine.

If your an affiliate (newbie or seasoned) and you want to avoid being treated like a MUG, and subsequently shafted, then avoid working with any program who has to lie about the true commission percentage you will receive.

In closing, if a program, aff manager, or for that matter anyone else, has no qualms about telling porkie pies, then they can't be trusted. It's that simple ;)
 

BetReels

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Good post...

We are looking to launch our new program with 20% flat commission. No Deductions, No Negative Carry-over and no quotas. Is that something that would appeal to affiliate partners?
 

preditor

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Exactly lik that - I have also been an affiliate for aroundsh 17 years now, and back in the old good days a 1k deposit and lost was 300-350 in revenue with a basic 30-35% deal.

Nowdays many deals need to be 45% minimum to even get close to same numbers.
 

AussieDave

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We are looking to launch our new program with 20% flat commission. No Deductions, No Negative Carry-over and no quotas. Is that something that would appeal to affiliate partners?

I'd take 25% flat but not 20%. 25% would still leave the program/casino et al 75%.
 

AussieDave

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@bonustreak - every time I see your avatar, it gives me a chuckle. Don't ask me why, I don't know... but it does :)
 

BetReels

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We're looking at 25% for all affiliates who register before 31 December. Will update as soon as confirmed / approved.
 

EPLvip

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20% and possible another 20% admin fee = affiliate only gets paid 16% is just a daylight robbery and greed to the max by affiliate programs
 

BetReels

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Hi all,

Quick update:

We are preparing to relaunch the casino and a new sportsbook. We still need to configure the site and integrate the affiliate program. Will keep everyone up to speed as soon as I have a date for the launch.

Looking forward to working with you again.

Regards,
Jonathan
 

baldidiot

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The smoke and mirrors do get a little annoying... At the end of the day though the figure we pay most attention to is the total take home $ as that's the only true comparable.

If our commission payment is lower than expected, regardless of the reason (could be fees, poor retention, bad KYC, overly intrusive SOW etc..), then we'll favour another brand. Conversely if the take home is larger than the comparable we'll try and increase coverage.


Good post...

We are looking to launch our new program with 20% flat commission. No Deductions, No Negative Carry-over and no quotas. Is that something that would appeal to affiliate partners?

Are you excluding all fees / taxes from this? Ie: is it a true x% off the top or would the POC tax still come off it?
 

BetReels

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The plan is to exclude all fees. Problem is that on 25%, most licensed operators make between 5 and 10%. The costs have escalated dramatically over the past 2 years with everyone wanting a slice of the action.
 

Lucy CBC

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As an affiliate, I'd appreciate it if the agreed deal would be fully transparent, instead of finding out after sending them valuable players perhaps...so ok, if it's 30-35% (but clear and clean), and you convert well..then it can work on long term. If it's advertised as 60% (even more sometimes), but actually it's 40%, and then you see it's actually 35%, and we also have to chase you constantly for payments and conversion issues...better no, thanks.

In the past years there have been many new programs, mostly bragging with some impossible offers, but slowly you do see the reality and the deception behind them. Unfortunately in general you have to test them, or go for some solid recommendations.
 
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