Haven't done a lot of CPA deals in the past myself, but i'm beginning to think about doing some given that with some operators are struggling to compete in the market, UK 15% tax introduction, don't retain players well, don't attract big players, and offer unrealistic bonuses that eat into rev share. I know that CPA values should be tailored to a lot of variables - I've heard some affiliates getting $800 CPA for casino players from certain parts of the world that attract high value players. So, question is, what sort of CPA should affiliates be aiming for on: Sportsbook Casino and by geo and other variables? I've heard operators say that sportsbook players are worth around $50 per head for the lifetime of their accounts. On some of the companies I've advertised, if I received $50 per head for referrals I'd have been much better off than doing rev share. Appreciate anyone's thoughts.