CPA vs Revenue Share

[Edd]

Yes true...

Just worried that the whole aff industry will go the way of Sky! All those years of feeding the beast wasted.

 

[Rick Perry]

Great point Edd - "Rev share is the way forward if you trust the casino..." You have to trust the casino and know your local legislation..

 

[AE-Martyn]

I see some affiliates who use CPA to claw back on their initial outlay, CPA can be a quick injection of cash whereas Rev Share takes longer to build up/mature. Once you get your solid player base and their loyalty to the brands you're pushing, then that's when you see it take off.

I've seen the CPA accounts that lose out longterm, which is great for us but more of a 'look what you could have won' moment for the affiliate.

For me it's Rev Share all the way, we both make money that way.

 

[NoLuckNeeded]

10 years later... thanks to all the gods for rev share. Programs come and go, it's true. I consider that the cost of being in the gambling business.