Click to FTD %

[Apeman]

What kind of good quality click to FTD are you guys seeing with UK traffic.

Some programs we work with see 2-3%, one or two see about 4-5% but most are less than 2%.

How does this compare, and would you consider this above/below average?

 

[jopaa]

Unfortunately mostly 1-1.5%. I rarely have months where I see above 2% conversion.

 

[Frank]

Uk has proabbly the lowest for me.. and also worst retention, but its also related to your keywords.. so cant really give a %, like sign up now at uk online casino one would assume would be 20+% perhaps as high as 50%

 

[Apeman]

Thanks for the feedback both. In terms of general deposits, is anyone experiencing much lower deposits generally than before the whole cost of living crisis hit?

 

[preditor]

Yeah - the value of deposits are much lower thease days than before. People hold harder on the money!

 

[edgarf76]

I don't have the exact ratio and I don't have a lot of traffic from the UK but it has been going downward.

 

[TheGooner]

Most clicks recorded at programs are actually Googlebots and Bingbots following links.
If you have a program that records the IP addresses of clickers then you can see this clearly.

Most of the US facing programs using the MyAffiliates software will show this information - but most UK facing programs don't provide the required detail. So it's hard to prove.

 

[StatsDrone]

There are some link tracking softwares that can filter out some of this bot traffic.

My question to everyone is how are you doing these calculations, using something like Nifty Stats or just manually looking at the data and calculating it?

We have some of these KPIs in our app.