And the story once again, plays out the same... I commenced a mainstream site a few months back. It uses WordPress, but as of now it consists of only 3 blog posts, a html sitemap (added to a page), and approx 10 tags in total. The site, is in relation to a car dealer here in Australia, who lied and ripped me off, to the tune of $4K in out-of-pocket expenses. I had to fix their f#ck up, which they refused to be accountable for. I'm sure it's just as highly competitive in other parts of the world, as it is in Australia. All the SEO is on page, no links pointing back, no social media etc, zip. Just what's on page. However it's starting to gain some pretty nice serps. And, that's the catalyst to this post. I've been doing SEO for years. Hell, my company was hired back in 2007 by Fortune Lounge Group, to conduct the optimisation for Vegas Palms. Hence I'm no goose when it comes to this work. Let me just say, that mainstream SEO is totally different to Gambling SEO. While both may share certain similar aspects, using information given by these mainstream SEO sites, can be at times fool-hardy, if not do damage to your site(s) SEO etc. This car site I added, now holds some nice page 1 spots. If I mirrored what I'd done here, to my casino portals, I'd likely be lost some place on page xx or even page xxx in Google. I haven't even broken a sweat getting this mainstream site ranking. But to achieve the same for my casino portals, I would have to put time and energy to get similar results. Even though the keywords/phrases I target on these portals, are not highly popular. As apposed to the car site, which are. Anyway thought I'd post this, maybe it will prevent an affiliate or two wasting their time.