BIG difference between mainstream SEO and Gambling SEO

Discussion in 'Site / Search Engine Optimization' started by AussieDave, Dec 28, 2016.

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    AussieDave

    AussieDave 17 years & still going!

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    And the story once again, plays out the same...

    I commenced a mainstream site a few months back. It uses WordPress, but as of now it consists of only 3 blog posts, a html sitemap (added to a page), and approx 10 tags in total. The site, is in relation to a car dealer here in Australia, who lied and ripped me off, to the tune of $4K in out-of-pocket expenses. I had to fix their f#ck up, which they refused to be accountable for.

    I'm sure it's just as highly competitive in other parts of the world, as it is in Australia. All the SEO is on page, no links pointing back, no social media etc, zip. Just what's on page. However it's starting to gain some pretty nice serps. And, that's the catalyst to this post.

    I've been doing SEO for years. Hell, my company was hired back in 2007 by Fortune Lounge Group, to conduct the optimisation for Vegas Palms. Hence I'm no goose when it comes to this work.

    Let me just say, that mainstream SEO is totally different to Gambling SEO. While both may share certain similar aspects, using information given by these mainstream SEO sites, can be at times fool-hardy, if not do damage to your site(s) SEO etc.

    This car site I added, now holds some nice page 1 spots. If I mirrored what I'd done here, to my casino portals, I'd likely be lost some place on page xx or even page xxx in Google.

    I haven't even broken a sweat getting this mainstream site ranking. But to achieve the same for my casino portals, I would have to put time and energy to get similar results. Even though the keywords/phrases I target on these portals, are not highly popular. As apposed to the car site, which are.

    Anyway thought I'd post this, maybe it will prevent an affiliate or two wasting their time.
     
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    onlinecasinoscloud1

    onlinecasinoscloud1 Affiliate Guard Dog Member

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    You're right and I confirm, some time ago usually I held that a "mainstream SEO" for gambling sites but unfortunately without success. SEO for gambling websites is difficult and requires a lot of attention, to not disappear from the search engines. 1 year ago when I helping start website who is not related to gambling everything was easy to get good results in the SERPs.
     
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    TheGooner

    TheGooner Affiliate Guard Dog Member

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    I agree - but I am not surprised.

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    Car Dealers and the majority of other physical goods dealerships do not really consider an online presence valuable and so the simply do not spend the time getting offsite link profiles.
    As far as they are concerned - their sales will happen in person - the buyer needs to come and see the physical product in order to buy.

    So these industries build good websites - but don't consider them a valuable sales stream - just an online brochure.
    So a good on-page set-up is all you need in order to rank well in most physical industries.

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    Compare that to online gambling, forex, or porn, or any other virtual commodity that can be promoted worldwide online, and sold and consumed online.
    In this case the website IS the complete sales force. Offsite promotion is standard. So the competition is far more fierce.
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Great post @AussieDave. I agree with @TheGooner , for the most part... but that is changing - at least in the US. Car dealers now rely highly on web traffic, but it has also changed their pricing models drastically. It is very difficult to bargain anymore in the US due to this. For example... About 6 months ago I was out looking. I probably test-drove 25 vehicles across 5 different dealers. The LOWEST I could get a car down in price was $400. I used to easily get $1000-3000 off a car. The $400 was even because I knew it had been sitting on the lot for quite a while.

    What has happened is this... with the advent of online advertising, dealerships now have a program that will automatically look at all car sales in the area. If their vehicle is priced within a certain range of all the others - they will just assume you won't make the effort to go 10-100 miles to save $100-$500. So - they refuse to drop the price.

    I got lucky, found one 120 miles away for $3500 less, got them to drop the price $1100, and never looked back. But it was an interesting lesson.

    Now - that is not SEO-related, mind you.... but they are getting smarter in that industry :)
     
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    AussieDave

    AussieDave 17 years & still going!

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    I'd tend to agree 100%.

    However, this car dealer in question, has a FB fan page, and has gone out of their way to obtain links, and reviews. Though I'm fairly confident the FB likes, along with the reviews etc are bogus. Either paid or friends. These are just too perfect!

    Added an SSL to the site on the 29'th Dec.
    ALL pages are reindexed, as too are new ones. Starting to get some traction, be interesting to see the results over the next few weeks.
     
    Last edited: Jan 3, 2017
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    sanok

    sanok New Member

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    It's not probable due to the fact that is geo targeting SEO?

    The whole site is about one car dealer that is located in one specific part of Australia
     
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    Biti

    Biti Active Member

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    I agree with The Gooner. In non-gambling related things I simply outrank websites of people that are in that business for decades and for who their website just a thing to get people to their place or shop. It's different if it's about things that are happening online. Also gambling has plenty of variety in keywords and long-tail opportunities. With insurances that is way less in my opinion, or my mind isn't creative enough :)
     

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