Thomas Andreas
Affiliate Guard Dog Member
- Joined
- Aug 7, 2018
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We all know that the click through rates (CTR) varies greatly depending on your SERP position.
Averages for an unbranded companies are around
Position: 1, 30%
Position: 2, 15%
Position: 3, 10%
Position: 4, 5%
Position: 3, 3%
For a branded one it might be around 2-5 percentage points higher (please correct me if you disagree).
Of course if you add Adwords to the mix (Google Ads, you might experience significantly lower CTR).
I am seeing on average CTR of about 2% for 5th positions, and on average about 10% for first positions. Lets assume there is no Adwords. Would you say that my CTR are way too low and I have to change the message or do you think there is something else missing... what is you experience?
Thanks!
Averages for an unbranded companies are around
Position: 1, 30%
Position: 2, 15%
Position: 3, 10%
Position: 4, 5%
Position: 3, 3%
For a branded one it might be around 2-5 percentage points higher (please correct me if you disagree).
Of course if you add Adwords to the mix (Google Ads, you might experience significantly lower CTR).
I am seeing on average CTR of about 2% for 5th positions, and on average about 10% for first positions. Lets assume there is no Adwords. Would you say that my CTR are way too low and I have to change the message or do you think there is something else missing... what is you experience?
Thanks!