Anyone else working in the regulated US market?

[Swish]

Are you planning to promote regulated operators in legalized states like sugar house, William hill etc to NJ or unregulated operators like bovada and betonline?

I am undecided on who to promote. Is there a big difference between unregulated and regulated operators?

 

[Kadabra]

I am undecided on who to promote. Is there a big difference between unregulated and regulated operators?

Different world.
You should check and read about USA market as it's not an easy call.

 

[bettingappguide]

If you want to work in the regulated market you need to be licensed in the states where its legal

 

[MannyMakesMoney]

Cost varies by state.

NJ CPA = free, simple form to fill out. Revshare takes a far more detailed application, background/financial investigation, and a $2500 fee.

PA CPA = $2,500 every five years. Same as NJ for revshare ($5,000 fee).

Indiana CPA = $500 application fee, revshare requires an actual gambling license same as an operator would need to take bets.

West Virginia = no license needed.

MI/PA Lotteries = no license needed.

Horse racing = no license needed.

On to your financial related question - first off congrats on sending 1,000+ rmp's across the USA - those are serious numbers and frankly that's a tough spot to be in. I'll try my best to address it, but know it's just opinion at this point.

Personally, I'd say eventually most offshore operators are going to have to leave the USA. The market is unlikely to support both, and regulated brands are going to put more pressure on enforcement if they feel they can't effectively compete. If I was an offshore affiliate in the US on revshare, I wouldn't feel very secure about the future of my income. Personally I feel the future is in the regulated markets, I respect why that is a tougher decision for you.

Hi MJM, do you have an idea on what is the cost for indiana Rev share is?
Also i understood that for WV the Interim License Application was required, what do you know about it?

 

[MJM]

Hi MJM, do you have an idea on what is the cost for indiana Rev share is?
Also i understood that for WV the Interim License Application was required, what do you know about it?

Regarding WV - I think that is what is required for revenue share (which frankly would be worthless in WV, not a good market overall - all affiliates and operators are reporting a very slow start there).

In regards to Indiana revshare - no clue, to my knowledge nobody has pursued it but I'm sure the super affiliate companies will. My limited understanding is it requires the level of licensing that an operator does, we are 100% CPA for this market.

 

[the_dave]

Hey man - looking at this space at the moment - thanks for answers so far. Very helpful. Got some more questions to fire at you if that's ok?

• Any currently regulations stating what terms and conditions if any need to be displayed on site surrounding bonus info?
  
• Anything required for problem gambling etc?
• What happens if you show regulated sites to people in non regulated states? Say you have a page 'Best Betting Bonuses' and it attracts traffic from all over the USA and you display a simple list. Are there any ramifications of showing William Hill say at the top when they are only legal in certain jurisdictions? (I'm aware this is suboptimal for conversions but still an important point I feel).

 

[the_dave]

Would also be interested in people's take on whether legalised sports betting will see the end of DFS?

 

[Tomas]

Any other licensed US affiliates here? The market is really heating up, especially with Indiana opening up to affiliates recently.

I'm looking to connect with other affiliates that work in the US market, especially those that are not associated with Catena/BetterCollective sized companies.

Ask me anything you want about the market in this thread, I"ll do my best to reply with a helpful answer.

We operate a fairly well known national brand in BettingUSA.com and various state related minisites (IndianaBetting.com for example - new/under dev) - and building a much larger network to go along with it.

After years of being a US based affiliate focused on UK/Europe markets - it's an exciting time to be a part of this developing market in the USA. I'll be the first to admit it comes with some challenges (PA licensing process for example) and there is some archaic systems in place (most aff backends are not what we are used to), but it's going to be a gold rush in the next three years.

As a quick overview, as US based affiliates who promote only licensed/regulated operators - we are able to promote the following:

Horse Racing = most states.
DFS/Daily Fantasy as an alternative to sports betting = most states.
Poker = NJ, NV, PA as soon as next week.
Casino = NJ, PA, WV coming soon.
Sports = NJ, PA, IN, WV. Iowa will open to affiliates in about 16 months.
Lottery = MI, PA.

Personally, we build for the future vs the present - 2021 looks to be the year where the US market for affiliates becomes the largest in the world. Anyone else here planning for the future? Drop me a pm if you'd like to connect (not sure I can send any yet, I'm new here as of last week).

How can I connect with you? We have 2 sites on the regulated market in the US and would love to talk more. Do you have a Skype? maybe?

 

[MJM]

Hey man - looking at this space at the moment - thanks for answers so far. Very helpful. Got some more questions to fire at you if that's ok?

• Any currently regulations stating what terms and conditions if any need to be displayed on site surrounding bonus info?
  
• Anything required for problem gambling etc?
• What happens if you show regulated sites to people in non regulated states? Say you have a page 'Best Betting Bonuses' and it attracts traffic from all over the USA and you display a simple list. Are there any ramifications of showing William Hill say at the top when they are only legal in certain jurisdictions? (I'm aware this is suboptimal for conversions but still an important point I feel).

Sorry for the slow replies here! Catching up after a busy month.

T and C = yes, you have to display.
Problem Gambling = I think so, we do by default.

Overall operators are playing catchup on enforcement and compliance, but it's all in the pipeline and coming - we have to comply with FTC regulations for advertising, and over time I expect more and more issues involving this type of compliance to become an issue, similar to what's happening in the UK. Inevitable.

Showing sites to non regulated states = most operators take signups from any state, you just can't bet (or get credit for a conversion) until a bet is placed within the state. As an example of this, we actively geotarget to New York City as it borders NJ and makes up a sizable part of the overall NJ market. People drive across the border, place bets, and drive back home. Overall, geotargeting something that needs to be on any affiliates radar in the US market, as options vary from state to state.

 

[MJM]

Would also be interested in people's take on whether legalised sports betting will see the end of DFS?

DFS is a strange market - in general brands other than the top two have struggled to find much traction, but we have also seen an INCREASE in DFS revenue in states that have regulated sports betting. Iowa, New Jersey, and Pennsylvania all saw upticks in revenue for Fantasy Sports post regulation. Who would have thought? I guess this proves DFS really is it's own market, and not just an "alternative to sports betting" for pent up demand, although I'm sure the real answer is that it's both.

 

[MJM]

How can I connect with you? We have 2 sites on the regulated market in the US and would love to talk more. Do you have a Skype? maybe?

I do have Skype, but would prefer to not put it out publicly here. I don't think I can PM here yet, perhaps you can PM me?

 

[AskGamblers]

I don’t think so. It is great for big companies who have to play within the rules. I make my few bucks to 90% in unregulated and or illegal markets. And thats fine.

In fully regulated markets nobody needs affiliates. You can buy a player for way less money then a $250 CPA. Long live the black markets.

This depends on whether your focus as an affiliate is solely to make profit or you are also interested in offering some safe ground and protection to players.

 

[Biti]

This depends on whether your focus as an affiliate is solely to make profit or you are also interested in offering some safe ground and protection to players.

Protection to players is a task of (well-paid) gambling authorities. The goal of each and every affiliate is to make money. No matter if we're talking about a guy working solely from his sleeping room or about a stock-listed company.

 

[the_dave]

DFS is a strange market - in general brands other than the top two have struggled to find much traction, but we have also seen an INCREASE in DFS revenue in states that have regulated sports betting. Iowa, New Jersey, and Pennsylvania all saw upticks in revenue for Fantasy Sports post regulation. Who would have thought? I guess this proves DFS really is it's own market, and not just an "alternative to sports betting" for pent up demand, although I'm sure the real answer is that it's both.

Thanks for the responses dude - might hit you up at a later date for a bit of chat but got plenty of work to do getting the project ready to go live first. Would love your take on it when down the line though.

 

[eenzoo]

Protection to players is a task of (well-paid) gambling authorities. The goal of each and every affiliate is to make money. No matter if we're talking about a guy working solely from his sleeping room or about a stock-listed company.

Exactamente my word. And yes, some affiliates like AG exploit the responsibility and safe gambling stuff to build a USP for a brand. And that's fine, but that's nothing else than marketing!

 

[Biti]

Exactamente my word. And yes, some affiliates like AG exploit the responsibility and safe gambling stuff to build a USP for a brand. And that's fine, but that's nothing else than marketing!

Yep.

In the end AG has a rate card, and who pays the fee, gets the place, even if it's dodgy stuff like Affpower.

 

[AskGamblers]

Protection to players is a task of (well-paid) gambling authorities. The goal of each and every affiliate is to make money. No matter if we're talking about a guy working solely from his sleeping room or about a stock-listed company.

Thanks for your comment. I do agree with you that protection is a task of gambling authorities. However, that doesn't imply that gambling authorities should be the only one who can protect players.

Again, I agree that affiliates have a goal to make money. Again, that doesn't mean that they can't have other goals as well.

That said, I'm proud to officially announce that AskGamblers helped 11243 players return $30,018,211 through our Casino Complaints Service, and the number keeps rising!

The information can be checked on our website, under the section Online Casino Complaints.

This unique AskGamblers feature was created so that players could solve potential issues they might have with an online casino and so far it has been recognized both by most players and online casinos as a highly beneficial contribution to the iGaming world.

 

[Biti]

Yes, the complaints service is definitely a very good thing for the players. But it's a bit mopping with the tap wide open if on the other hand players are sent to dodgy brands where they likely will face troubles...

 

[AskGamblers]

Yes, the complaints service is definitely a very good thing for the players. But it's a bit mopping with the tap wide open if on the other hand players are sent to dodgy brands where they likely will face troubles...

We are on the same side here, which is why AskGamblers has strict rules regarding affiliate programs and online casinos we add to our portfolio.

There are cases, i.e. where affiliate programs and online casinos operate without a licence issued by a regulated authority which automatically means they offer zero protection for players.

In those cases, we first try to get clarification and confirmation from the affiliate and casino management, and in situations where we don't receive any, we add those affiliates and operators to our blacklist.

All mentioned info is transparent and publicly available on AskGamblers website.

In addition, anyone who wishes to check pros and cons of any active affiliate program or online casino can simply visit <link removed by admin> and AskGamblers <link removed by admin>.

 

[Robban9007]

Hi Thomas, can you please contact me on Skype I would like to discuss some things with you reagard the US market etc.