Affiliates, wich iGaming vertical has the highest player value?

[esportsgroup]

Is it Casino, Sports, Poker?

Also, I would like to know if there is any difference in terms of affiliate deals that you are getting from the operators between Casino, Sports, and Poker.

Much thanks,

 

[Joonas]

Casino has the most value.

 

[Thomas Andreas]

they say that casino have more value but what I also understand is that sportplayers can have a longer life time? anyone familiar with this?

 

[xecutable]

That's true from my experience, being in both for years. However that's just MY experience based on MY traffic and MY revenue and MY programs. Quite subjective. That being said I'd take the casino value over the longevity of the sports bettors any day.

 

[Betting In The North]

Yeah, would also put my money on the casino player. Id rather have it the opposite way, for my conscience sake

 

[Thomas Andreas]

hmmm,
so casino more value overall
sport players longer lifetime overall

 

[Betting In The North]

That pretty much sums it up.

 

[KasinoKing]

hmmm,
so casino more value overall
sport players longer lifetime overall

Generally - but there are other factors to consider.
e.g. Which markets are you targeting.
Also, in my experience Sports programs have diabolical affiliate terms compare to casinos: lower RS, ridiculous quotas & NCO.
Those things are OK if you're referring dozens of new players per month, but a total killer for a smaller affiliate like myself.
It got so bad I had to dump all the Sports Books with Casinos that I was promoting many years ago.
(I do still promote Bet365 with NCO - but if I ever get into a big negative, I would have to dump them as well).

KK

 

[Biti]

Sports is all about volume. Margins are smaller, smarter players, and that's also reflected in the t&c. Negative carry over is standard, revenue share is lower, sportsbooks usually have a quota, and a few good bookies dominate the market, some brands are saturated compared with casino products.

Pros are that sports betting is socially more accepted, some events do attract a lot of traffic, longer lifetime of players, and it's less risky in terms of regulation.

The poker hype is over and as the commission is calculated on rake commission per player is low. Brands are saturated too.

 

[big fish]

The think it goes:

1. Casino
2. Sports
3. Poker
4. eSports
5. Bitcoin/crypto

I'm not sure of that but its my best guess.

 

[Thomas Andreas]

Thanks big fish
helpful stuff

 

[Niklas]

casino for sure, if the casino manage to prolong the LTV of the players

 

[big fish]

Thanks big fish
helpful stuff

your very welcome, glad i could help

 

[Casinochiefs]

Casino surely. It will be of course less volume than sportsbook but more in value.