Rival - the new microgaming?

nitro2

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Here are some facts about the american gambling market from AGA:

"Gross gambling revenue (GGR) is the amount wagered minus the winnings returned to players, a true measure of the economic value of gambling. GGR is the figure used to determine what a casino, racetrack, lottery or other gaming operation earns before taxes, salaries and other expenses are paid — the equivalent of "sales" not "profit."

The following chart shows the most recent GGR statistics available:

INDUSTRY 2007 GROSS REVENUES

Card Rooms $1.18 billion
Commercial Casinos $34.41 billion1
Charitable Games and Bingo $2.22 billion
Indian Casinos $26.02 billion2
Legal Bookmaking $168.8 million
Lotteries $24.78 billion
Pari-mutuel Wagering $3.50 billion

GRAND TOTAL $92.27 billion

Source: Christiansen Capital Advisors LLC

1 Amount includes deepwater cruise ships, cruises-to-nowhere and noncasino devises

2 Amount includes Class II and Class III casinos"

The gross revenues for b&m casinos amount to $59.19 billion which makes the biggest chunk in the american gambling market.

The question is how to go about it. JHV who i would suspect should have known better constantly keeps on posting this kind of b*llshit on Casinomeister:

"Dave, I do like your posts and their overall sentiment. But the primary reason they don't listen to you is that they realise that being unethical is so vastly more profitable than being ethical. Even being a tiny bit sneaky unethical, every second intentionally delayed on cashing out a player whilst their winnings sit there tantalizingly for them to lose back, every cheeky little trick that I would list in further depth were it not for the fear a casino operator would read it and think "oh goody, hadn't yet thought of that one!" and start applying it....every tiny little unethical thing translates into exponentially larger profits. There is no real answer, not right now in any case. Perhaps when education increases over time, maybe in a couple decades or so...but until then it's slaughter season and we are the livestock unfortunately."

The reason why this isn't going to work is this (a comment from the Las Vegas Sun):

"The corporate idiots have been told time and time again and again by us the players, by consultants, but they will never give in. They just are not conditioned from their early management 101 days to the positions they hold today, to the PROVEN ages old gambling value formula which the original founding Mob or whomever established which drives profits via the CASINO.
Cheap room rent, Cheap to giveaway food, Free drinks, Generous comps, Cheap quality entertainment, all are the key to filling your casino, thus filling the drop boxes and machines with cash. WISE UP CORPORATE OWNER FOOLS!!!!"

...which is about b&m casinos but the same holds true for their online counterparts just with different parameters which go like that: cheap deposit & withdrawal methods, fast payouts, trusted payment processors, sound bonus & comp schemes, great customer service, fair games, hassle free software etc.

Rival is on the wrong trip with their white label concept but there is a chance now that this concept will be scrapped and the aim should be like run each of the Rival casinos independently with their own customer support, bonus schemes (with no access to some central abuser databases which just causes a lot of hassle), payment processors, ability to set own withdrawal limits etc. basically giving plenty of room to arrange the things to the individual casino managers and not as is the case now be heavily dependent on some central organization and probably be forced to tow the "party line" a lot of times.

The reason for this is that only if the individual casinos have enough space to experiment they'll be able to evolve and even if some may fail during this process things will start to move for the better (profits).

Given the size of the US market rival could overtake microgaming if the problem with the payment processing has been solved and especially a new company policy implemented like the one suggested above.

As of now there is a lot of mess but a lot of potential too...

Happy Easter!
 
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