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The affiliate compliance platform, Rightlander has launched a new product to help operators. The PPC Monitor has been designed to ensure regular monitoring of desktop and mobile PPC ads to detect non-compliant or misleading marketing practices by affiliates that is likely to have a significant financial or regulatory impact on operators.
The PPC monitor identifies affiliates bidding on client brand names, hijacking traffic and using their own tracking codes to intercept traffic. Rightlander.com follows each PPC link, analysing each redirect looking for tracking codes and identifying the target landing page. From this, the monitor can determine which affiliates are using an operator brand to intercept traffic through their own tracking links or are even redirecting it to 3rd parties.
Ian Sims, founder of Rightlander.com, said: "This area of marketing has long been a high revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects. Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories."
The PPC monitor identifies affiliates bidding on client brand names, hijacking traffic and using their own tracking codes to intercept traffic. Rightlander.com follows each PPC link, analysing each redirect looking for tracking codes and identifying the target landing page. From this, the monitor can determine which affiliates are using an operator brand to intercept traffic through their own tracking links or are even redirecting it to 3rd parties.
Ian Sims, founder of Rightlander.com, said: "This area of marketing has long been a high revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects. Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories."