Publisher and Editor-in-Chief of iGaming Business for Sale

alexpratt

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The branding of Michael Caselli & Alex Pratt during the London Affiliate Conference are being auctioned on eBay to the highest bidder in aid of GamCare

15th January 2013, (London, UK) – iGaming Business announced today they will be auctioning the branding of its Editor-in-Chief Michael Caselli, and its Head of Business Alex Pratt at their upcoming event the London Affiliate Conference in aid of GamCare’s education programme. For more information click here Get your brand out at London Affiliate Conference 2013 | eBay.

The winner of the auction will have the opportunity to have Michael Caselli and Alex Pratt wear their brand throughout the event, including the networking events and the iGB Affiliate Awards.

“This is a huge opportunity for an operator or affiliate to get maximum awareness at the biggest iGaming affiliate event in the world, where we expect over 3,000 attendees. Not only will the winner get huge amounts of awareness at the event but they will also be seen before and after the event through the marketing, PR and hype around this activity,” commented Alex Pratt, Head of iGaming Business. “We have only announced it on Facebook and already the eBay page has 12 bids and 1,000 page views. We fully expect this to gain some big momentum over the next 7 days,” continued Pratt.

All monies raised by the auction will be going to GamCare’s education programme and in particular to promoting their recently launched website BigDeal - Home. This new site is targeted at young people aged 12-18 to educate young people about the risks of problem gambling and to support those experiencing difficulty through their own gambling or that of family members (usually parents).

“BigDeal is a fantastic resource for young people and teachers. Our challenge now is to make sure that as many young people get to hear about it and take a look at the site. Marketing and promoting BigDeal is therefore a key element going forward and GamCare are keen to develop the marketing plans for the BigDeal website,” commented Ruth Halahmy, Marketing and Fundraising Officer from GamCare.

And it isn’t just iGaming Business that are helping to raise this money, Karl Dukes of Media Hut who provide direct mail solutions for the iGaming industry have kindly agreed to provide all the branded merchandise free of charge helping to ensure every penny goes to GamCare.
 
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