niche choice

[danieldan]

Hello, I have read a lot about niches that should be kept in this industry. I'm slowly making a site about bookmakers who use cryptocurrencies and this is the theme. There are classic bookmakers with full verification like Intertops, Betonline, as well as typically anonymous bookmakers like NitrogenSports etc.

I have a question, do you think that it is better to narrow the topic even further and run a website about cryptocurrency operators only and give up dozens of traditional bookmakers.
On the one hand, customers who would like to deposit using the classic method will drop out, on the other, focusing on an even smaller niche would give more exhaustion to the topic.

 

[riih]

One of the problems of niche of a niche is that your offering truly is limited.

Imagine you have 10 operators total, and one of the decides to not pay you your commission: Will you remove them from your site and then have only 9 operators, or continue sending them free traffic?

Quality of your site surely would be good with the "nichest" approach, but amount of visitors who appreciate the quality is also lower. If you are in this to make money, small offering is risky and low traffic volume gives no leverage in case there's ever any issues with the operators. Thus, I would go with the wider selection - you don't have to promote them all, but its nice to have a choice.

 

[Mattbar]

Although many of the traditional sites do not accept crypto direct you can still effectively use crypto to deposit via an eWallet like Neteller. If you cover this it may allow you to get more mainstream brands on site?

 

[Thomas Andreas]

I think the most important thing to consideration before deciding on a niche, or a niche of a niche is the competition and searches.
#1 if competition is too severe on a niche maybe a niche of a niche is better (however,)
#2 if the niche of a niche is so narrow you will not have enough organic clicks even though you are on first position/page to make a profit. Then you have to either go for the niche or look for a different niche.

 

[Gilmar]

I think that it's better to expand existing site with folder about cryptocurrency operators than create a new one.

 

[danieldan]

Hello again, after a year, I still create the site, it takes a long time because I don't have much time and I do it additionally. Currently, I list all bookmakers offering bitcoin payments, there are over 70 of them (yes, I know a lot, but I want to exhaust the topic), but I am still wondering whether to limit the niche to bitcoin brokers or to typically anonymous only bitcoin bookmakers. It would be easier to exhaust the topic, but on the other hand, large brands offering bitcoin as one of the many payment methods are recognizable and can have a good impact on the website, besides, maybe someone who will pay a different method will play, and in the case of typical bitcoin websites it is impossible. What do you think about it? How is the Bitcoin-only betting market / casino currently standing?

 

[Frank]

Niche doesn't rank like it used too, now its typically big grand with a niche section that will get all the traffic..

 

[danieldan]

So it is better to narrow down the niche and advertise only nitrogensports bookmakers only bitcoin, not intertops, etc. then it will be easier for me to exhaust the topic and what you say the niche of bitcoin bookmakers is still big.

 

[edgarf76]

In my opinion, companies have to accept crypto. However, there are still some people using traditional methods so I wouldn't put a crypto-only limit on companies. Don't get me wrong, some crypto-only programs are amazing and convert great and people are happy with them.

 

[JT_BeastsOfPoker]

Whichever way you're able to produce the most amount of value to customers, I'd just go with that.