Savant1203
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- Nov 3, 2021
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Hi there,
I have to study up on player lifecycle management and customer journeys that online casinos use for converting Short Lapsed, Churn, ACQ, Failed Deposist and Winback players
Is there an extensive pdf or a deep read (doctorate/masters) that you know of that gives insight into the techniques used on mix of marketing channels?
Any help would be much appreciated,
Thanks
I have to study up on player lifecycle management and customer journeys that online casinos use for converting Short Lapsed, Churn, ACQ, Failed Deposist and Winback players
Is there an extensive pdf or a deep read (doctorate/masters) that you know of that gives insight into the techniques used on mix of marketing channels?
Any help would be much appreciated,
Thanks
