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One of Entain's brands, Ladbrokes is the first operator to experience the consequences of the new UK Advertising Standards Authority’s laws. Many famous Premier League footballers were featured in the banned ad. In 2022, the Committee of Advertising Practice and ASA decided that gambling ads shouldn’t have “strong appeal” to children. Since football is an activity in which many minors are included, featuring premier League footballers in ads is considered a significant risk for minors.
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