Holiday Campaigns: Tips for iGaming Affiliates

[RevenueLab]

The holiday season is here! Be creative and bold, experiment and take every opportunity from this profitable month.
Here are some tips for you to benefit from this time of the year:

Seasonality and Player Behavior
In December, players often seek entertainment to relieve pre-holiday stress or enjoy leisure time at home. Focus on themed offers and festive bonuses.
Keep in mind that in January, player behavior might shift as they become more budget-conscious after the holidays.

Adaptation for Key Regions
Study preferences and traditions in different geos. Localizing content can be critical to campaign success.
For example, holiday lotteries are popular in Europe, while jackpot events are a hit in Latin America.

Nostalgia-Driven Games and Content
Nostalgia is a key trend: players value retro designs, childhood themes, or traditional New Year’s symbols. Incorporate these elements to foster emotional engagement.

Technical Readiness
Test your platform before launching holiday promotions: increased traffic may cause technical issues. Ensure your player support systems are prepared for peak demand.

Seasonal KPIs and Promotional Formats
Short and dynamic video formats are particularly effective during the holiday period. Use Reels, Stories, and long-form content highlighting your promotions. Collaborate with influencers to amplify seasonal offers.

It’s the most profitable time of the year! And also a time for experimentation. Plan creative campaigns to stand out and capture player attention!