generally these are as bad as directory links - often your link shares the same page as 50 other links.I think testimonials are the only ones you should leave as they are. These are natural links to your site.
What is your white hatr tactic? its usually buying links for most along with PR thats also link buying
you lost 70% after you fixed it you got back to a 100% of your traffic in the next few days... are they usually this 'kind' and 'helpful'?We had a manual penalty for one of our sites years ago. When we received the notification, our traffic went down by 70%.
Their was not a detailed explanation of what the problem was. We ended up removing a few links, and submitting a
reconsideration request. It was rejected. So, we ended up doing a complete audit of the site, the pages, the backlinks, etc.
We removed any backlink that looked unnatural (by requesting it be removed or by disavowing it) and we put together
a detailed spreadsheet of all of the links that were removed and all of the natural links to the web site. We sent this
spreadsheet with our reconsideration request, while also pledging to make sure the site meets Googles best practices.
If I remember correctly, it took about a week for the reconsideration request to be approved. Shortly after, our traffic was back.
you lost 70% after you fixed it you got back to a 100% of your traffic in the next few days... are they usually this 'kind' and 'helpful'?
That's google yeah, at some point we had to communicate with them too. They respond after 1 month, sometimes never.
In the past i found some sites claiming to be able to lift manual penalties, i still don't trust them though.
We only had the one experience with a manual penalty. I remember being concerned at the time that maybe the
traffic level wouldn't rise back to what it was before the penalty, but it quickly went back up to normal again.
I guess if you have a manual action and you need to remove a bunch of links, then maybe your rankings
won't go back up because the links that you removed were contributing to your positive ranking before.
It was the ad platform they have and contacted them via the email they provide, can't remember which it is. Anyway this was an email for Google Ads and not for penalties or other things. They were very late and some emails never got any reply.Thats interesting - Do you mind if I ask how did you contact them?