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With the new rules now in place in the UK, companies associated with gambling and betting services are no longer allowed to advertise their services with sports stars and celebrities. These new rules are enforced by the Advertising Standards Authority, and The Committee of Advertising Practice is in charge of setting the new rules. It is expected that these new rules will go into effect by October.
Source: https://news.worldcasinodirectory.com/uks-advertising-standards-authority-decides-to-ban-gambling-advertising-featuring-sports-stars-and-celebrities-100867
Source: https://news.worldcasinodirectory.com/uks-advertising-standards-authority-decides-to-ban-gambling-advertising-featuring-sports-stars-and-celebrities-100867