SEOPants
SEO Expert and Moderator
- Joined
- Nov 14, 2008
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HTML:
<meta name="description" content="blah blah">
HTML:
<meta name="keywords" content="blah blah">
Depending on who you talk to, you might hear
"Oh meta tags, it’s so old school! You don't need them, they aren't THAT important!"
It's true! Meta tags don't have the same effect on search engine listings today than in the past when were still using notepad and explorer 1.0 to build our websites!
Over time Meta tags have been abused, and search engine robots have gotten smarter. The abuse has come from the spamming of keywords in
HTML:
<meta name="description" content="this online casino is about an online casino who grew up to be a big strong online casino and came from a long line of online casinos">
HTML:
<meta name="keywords" content="online casino, casino, online casinos, top casinos, best casinos">
Google places less emphasis on these 2 Meta tags.
Although abusing the keyword meta tag can potentially penalise your webpage’s listings in the search engines. I should point out, that most search engines ignore the Meta keyword element.
The Meta description element is still used by Google, Yahoo and MSN Live. By placing a Meta description tag in your webpage’s head tags, and having a meaningful description you are ensuring that you don't let the search engines select the text for your webpage when it is listed in the search engine. Definitely helps with the click throughs!
So what should you do?
Use the meta keywords, and meta description tags.
Don't abuse the keywords by flooding it with spammy keywords, and dont use the same keywords from page to page. If your topic is about a particular casino, or a particular slot, use keywords which describe the topic.
Meta Descriptions - use them. Don't let search engines choose the description for your webpage when it gets listed in the engines. You should know your webpage best, and what would make a potential visitor click on a search engine listing.
I would love to hear anyone's experiences regarding keyword and description meta tags, as well as any other meta tags.
;D
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