This word count chrome extension is very good for word count. https://chrome.google.com/webstore/detail/word-counter-plus/fpjegfbcdijjfkceenlfoehpcakfgldj
Link amount does not necessarily matter unless you go too crazy. It is the anchors that you should watch ... keep firing a lot of branded anchors mixed with your target keywords.
Try reaching out to a few casinos and asking them. I know one company which only recently stopped accepting players under the radar ... there must be more. Try this article www. oddsjet. com /en-ch/betting-sites :)