How do you mean Dave?
Social deals are few and far between in the UK, we only ever work on strong CPA&Revenue Share hybrids and have had years of success and backlog of revenue share.
Nothing being thrown away
I struggle to see where the 10s of thousands have been thrown away
Also...
We ran a sports ad for Casumo around 3/4weeks ago using a tracking link our affiliate manager provided and it only tracked clicks (600+ clicks, 350+ unique clickers. Despite the high uptake, not a single registration showing on NetRefer, so £0 earnings.
Our affiliate manager investigated this...