The best advice I would give is, don't write for Google, don't even write for your users. When writing an article, start from the beginning and write everything YOU would want to know about before playing at a casino. Write for yourself, pick a casino, do some research and write about the points you would want remember most. Then actually play at the casino, and write about your experience. Those are going to be the best reviews, once you can reference and be proud of. Your review will likely be on your website for years, Google's algo will change, and then change again. When you write that way, keywords will come naturally and you may even rank for unintended keywords. I have written many US reviews that way... Unfortunately I am limited to US casinos, and can't give full honest reviews of some of the top rated casinos. So I hire those out, but no one is going to do a better job on your site then yourself.
Anyway, I stand by my 500+/- words, with a few good long pages thrown in when needed. I've always done fairly well in the serps for a 1 man team.
Anyway, I stand by my 500+/- words, with a few good long pages thrown in when needed. I've always done fairly well in the serps for a 1 man team.