Kindred taking over 32Red

[CygX1]

This acquisition was publicly announced today.

Mergers are usually not all that great for any revenue share based affiliate. While Unibet/ Kindred has a brilliant reputation, their affiliate program is hiding deposit amounts in the statistics. I hope this will not be implemented at TTR Partners as well.

Here is an article about this takeover from Bloomberg: xxx.bloomberg.com/news/articles/2017-02-23/kindred-to-buy-32red-for-219-million-in-latest-gambling-deal

 

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[bonustreak]

I hope so as well!

 

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[baldidiot]

Streuth there's been a lot of mergers going on recently... Has there been any word from either program about what's likely to happen with the aff programs and brands?

 

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[Biti]

I suppose they keep the brand 32 Red.

 

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[CygX1]

This is now 100% official.

Press information

Malta, 6 June 2017

Kindred Group completes the acquisition of 32Red

The UK Gambling Commission has approved Kindred Group’s acquisition of 32Red and, with effect from 6 June 2017, Kindred Group will consolidate and have full control of 32Red. The offer values 32Red at GBP 175.6 million and Kindred Group has received acceptances in respect of, or has otherwise acquired, over 97 per cent of 32Red’s outstanding shares. Kindred Group will exercise its right to acquire compulsorily the remaining 32Red shares and procure the delisting of 32Red from the AIM Market of the London Stock Exchange.

Total estimated transaction related costs are GBP 4.6 million of which GBP 0.6 million have already been recognised in Q1 2017 and GBP 3.2 million will be recognised in Q2 2017. The remaining cost will be recognised from Q3 2017 until Q4 2019. Amortisation of acquired intangible assets will start in Q2 2017 and is estimated at GBP 7-8 million per year over the coming three years. For more information about the offer, visit xxx.Kindredgroup.com

 

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[bettingappguide]

I can't work out if this will be a good or a bad move all these mergers. More than likely a bad one.......

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[bonustreak]

Pretty sure not good.. Lose players when these mergers happen
Plus I got paid no issue with 32 to my Candian account, I doubt I will get paid from Kindred as they still never paid out funds from another merger they did.. Sigh

 

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[AussieDave]

I'm glad they no longer accept AU players. Though, given Kindred's track record on mergers/takeovers, they are more than likely directly marketing to my entire database of players, sending them to a casino who does accept AU.

Hence, once again I'm screwed over

 

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[Syd]

We'll see how this is going to work...

 

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[juegos]

Seems like some of the big players in the industry are consolidating (Catana, 32red)

 

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[Jack Lee]

What about their affiliate program, kindred is rouged, is 32red still safe?

 

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[bettingappguide]

Do we know when the changes will happen as heard nothing on emails

 

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[CygX1]

@bettingappguide

From what I heard it sounds as if the 32red affiliate platform will be merged with kindred sooner or later.

 

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