casinoduende
Affiliate Guard Dog Member
- Joined
- Oct 17, 2017
- Messages
- 56
- Reaction score
- 27
Hi everyone!
Today I would like to touch on the "uncomfortable" topic for many affiliate programs - this is "shaving" (cheating webmasters).
Yes, shaving has always been and always will be. And the more time I work as a webmaster and talk to online casino owners who were affiliates in the past, too, the more often I hear the same phrase: "all casino affiliate programs shaving". And why do they say that? Because they can clearly compare the conversion of their own online casino with other online casinos on their own affiliate websites. And the difference, they claim, is tremendous.
For those who are just starting their difficult journey as a webmaster, here are some common examples of how many affiliate programs cheat webmasters.
The simplest example is to lower your affiliate payout percentage. An affiliate program promises 50% RevShare, but actually pays out much less. From the amount of payments to the webmaster deduct all the expenses of online casinos, bonuses to players, commission payments, the work on the retention of the player, and even pay the janitor in the casino office. Anything at all.
Another example of cheating the webmaster. The online casino affiliate program simply remove players from affiliates. Players sign up, players go to another online casino, it would seem to be a working process and it's normal. The only thing is, do they really leave? Maybe not gone at all, but simply ceased to appear in the statistics webmaster? It is possible to check, but very difficult.
Of course, all of the above methods of deception webmaster affiliate program can apply not immediately to each new player, and after some time, six months, a year, at the time of 5 ... 10 deposits, as long as you do not want to be uncovered in the deception. But the fear of losing their reputation is holding back many online casino affiliate program owners. Bad reputation of the affiliate program is almost a "death" sentence.
In conclusion, I would like to share another example of how affiliate programs are cheating webmasters. Perhaps this is one of the most "ingenious" ways used by many affiliate program managers.
Suppose there is an online casino affiliate program which has a lot of players and a lot of affiliates. At the end of the month, it accumulates a pool of money, which should be shared with affiliates. And then comes the "fun" part.
The affiliate program manager, let's call him "John" sees that affiliate "X" is about to pay out $1000 (for example) and he doesn't want to do it. Then the manager John through VPN, registers at affiliate link of the partner "X" and makes a minimum deposit. Then manager John enters the admin panel of the affiliate program and adds $3000 (for example) to his just-created game account. Then manager John logs into his newly created player account and withdraws these $3000 to any of his payment system. You can do the same with other affiliates, this scheme does not need any additional functionality in admin area, all affiliate programs on any platform can do it.
In fact, all this is certainly sad. Any online casino affiliate program can (if it wants to) shave its affiliates, although it is very difficult to call it an affiliation.
Conclusion. It remains only to save up money to open your own casino (not a cheap business), or to believe in the honesty of affiliate program, but to monitor the statistics for these new players, who randomly put in a negative balance on the webmaster's account.
Many of my colleagues will ask why I wrote all this? The fact is that due to the global pandemic, the bans on online gambling in many countries, the income of many online casinos decreased. And as a consequence of this, cases of cheating webmasters became more frequent.
Reasonable question, how webmasters avoid being cheated? In my opinion, it is necessary for all webmasters to start revising cooperation and work only with affiliate programs created on blockchain technology. As far as everybody knows, using this technology it is unreal to defraud webmasters. The essence of this technology is simple, when a player registers at an online casino via an affiliate link, a smart contract is created and published in blockchain. This technology is already used in provably fair crypto casino games.
I believe that affiliate programs that are interested in honest and long-term cooperation will gradually start using this technology, as it will help to avoid a lot of problems with trust and reputation of the affiliate program in the future.
Thank you very much colleagues for reading to the end and I would appreciate your feedback and comments!
Today I would like to touch on the "uncomfortable" topic for many affiliate programs - this is "shaving" (cheating webmasters).
Yes, shaving has always been and always will be. And the more time I work as a webmaster and talk to online casino owners who were affiliates in the past, too, the more often I hear the same phrase: "all casino affiliate programs shaving". And why do they say that? Because they can clearly compare the conversion of their own online casino with other online casinos on their own affiliate websites. And the difference, they claim, is tremendous.
For those who are just starting their difficult journey as a webmaster, here are some common examples of how many affiliate programs cheat webmasters.
The simplest example is to lower your affiliate payout percentage. An affiliate program promises 50% RevShare, but actually pays out much less. From the amount of payments to the webmaster deduct all the expenses of online casinos, bonuses to players, commission payments, the work on the retention of the player, and even pay the janitor in the casino office. Anything at all.
Another example of cheating the webmaster. The online casino affiliate program simply remove players from affiliates. Players sign up, players go to another online casino, it would seem to be a working process and it's normal. The only thing is, do they really leave? Maybe not gone at all, but simply ceased to appear in the statistics webmaster? It is possible to check, but very difficult.
Of course, all of the above methods of deception webmaster affiliate program can apply not immediately to each new player, and after some time, six months, a year, at the time of 5 ... 10 deposits, as long as you do not want to be uncovered in the deception. But the fear of losing their reputation is holding back many online casino affiliate program owners. Bad reputation of the affiliate program is almost a "death" sentence.
In conclusion, I would like to share another example of how affiliate programs are cheating webmasters. Perhaps this is one of the most "ingenious" ways used by many affiliate program managers.
Suppose there is an online casino affiliate program which has a lot of players and a lot of affiliates. At the end of the month, it accumulates a pool of money, which should be shared with affiliates. And then comes the "fun" part.
The affiliate program manager, let's call him "John" sees that affiliate "X" is about to pay out $1000 (for example) and he doesn't want to do it. Then the manager John through VPN, registers at affiliate link of the partner "X" and makes a minimum deposit. Then manager John enters the admin panel of the affiliate program and adds $3000 (for example) to his just-created game account. Then manager John logs into his newly created player account and withdraws these $3000 to any of his payment system. You can do the same with other affiliates, this scheme does not need any additional functionality in admin area, all affiliate programs on any platform can do it.
In fact, all this is certainly sad. Any online casino affiliate program can (if it wants to) shave its affiliates, although it is very difficult to call it an affiliation.
Conclusion. It remains only to save up money to open your own casino (not a cheap business), or to believe in the honesty of affiliate program, but to monitor the statistics for these new players, who randomly put in a negative balance on the webmaster's account.
Many of my colleagues will ask why I wrote all this? The fact is that due to the global pandemic, the bans on online gambling in many countries, the income of many online casinos decreased. And as a consequence of this, cases of cheating webmasters became more frequent.
Reasonable question, how webmasters avoid being cheated? In my opinion, it is necessary for all webmasters to start revising cooperation and work only with affiliate programs created on blockchain technology. As far as everybody knows, using this technology it is unreal to defraud webmasters. The essence of this technology is simple, when a player registers at an online casino via an affiliate link, a smart contract is created and published in blockchain. This technology is already used in provably fair crypto casino games.
I believe that affiliate programs that are interested in honest and long-term cooperation will gradually start using this technology, as it will help to avoid a lot of problems with trust and reputation of the affiliate program in the future.
Thank you very much colleagues for reading to the end and I would appreciate your feedback and comments!