Why do more and more now use Gaming instead Gambling?

Discussion in 'General Casino Affiliate Area' started by Bonus Paradise, Feb 25, 2010.

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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    And again, I got an e-mail from an online casino today
    subject - Reward for the loyal gamer...

    More and more are now using gaming or gamer, instead gambling.
    Why is that? What is the reason behind it?
    Does it just look or sound better to be a gamer?
    Gamer and gambler is a diffrence for me.

    I see also websites are now more targeting keywords like gaming.
    I don't know, but is it not that we get then useless traffic?
    I mean a gamer, someone who loves to play video games, playstation or xbox
    is not the same like someone who loves to risk money in a casino.
    Just my 2 cents.

    What is your opinion?
     
    Last edited: Feb 25, 2010
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    I've never tried those keywords, but I can't imagine they work very well. I'll stick with terms I know gamblers use, not 'gamers'.

    I guess everything is worth a shot, though. Maybe some people are finding that it does convert?
     
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    ScottB

    ScottB New Member

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    It has been referred to as online gaming for many years.
    Especially by big companies / listed companies.
    It sounds more classy than gambling :)
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Definitely sounds more classy :) However - I would be surprised if that is what 'potential clients' are searching for.
     
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    Bonus Paradise

    Bonus Paradise Affiliate Guard Dog Member

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    Agree, I think somebody who is looking to play in an online casino will not search for gaming.

    We had this discussion on my forum, here is the link ( if I am not allowed to post it , please remove it and accept my appology)

    Gaming is Gambling , Gamer is Gambler !?
     
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    dendrite

    dendrite Affiliate Guard Dog Member

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    For quite some time, the industry has been trying to move towards marketing casino games as an entertainment, rather than a way to make money

    Hence the term gaming is becoming more and more popular

    Interestingly, there was some data published recently stating that women are far more likely to search for the term 'gambling', than men are - I can't remember where I read that, but thought it was worth noting...
     
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    Nicolas-Johnson

    Nicolas-Johnson Affiliate Program Representative

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    Gaming is a more ample definition than gambling. Gambling is to play a game of chance for stakes.

    Gaming includes games of skill as well as sports and others. That is why we have igamingbusiness and other such sites.

    I'd imagine it isn't the best term to target, but you never know unless you actually have access to the performance stats of such traffic :)
     
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    Wadiabetting

    Wadiabetting Affiliate Guard Dog Member

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    I think that from the outside gaming looks better than gambling. I also think that gaming encompasses all aspects of the industry from Casino to sports betting. I would rather tell general people that I have an Online Gaming site than a gambling website. Gambling implies you may lose money! :)
     
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    Wadiabetting

    Wadiabetting Affiliate Guard Dog Member

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    Its really interesting how men and women percieve the difference. Does anyone track the male/female ration of players?
     
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    Renee

    Renee Affiliate Program Representative

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    If you received this in an email (which you said it was) I would say it was used to get around the spam filters...
     

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