What is this all about?

Discussion in 'Real Revenue Share Audits' started by Guard Dog, Oct 6, 2017.

  1.  
    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Over the last 10 years of being an affiliate, we have noticed ever increasing fees and subtractions from our affiliate earrings.

    Many of these fees are for good reason with taxes from regulated markets, games licensing etc

    But we have found no easy way to compare the affiliate programs and while unchecked they are adding additional fees with many affiliates being none the wiser.

    So, we are creating this section to audit the programs by making a small deposit into a casino tracked to an affiliate account we own and then seeing how much we earn.

    We will try to do at least one program each week and then add it to our database so our visitors can compare programs easily.

    To help this section grow more rapidly we invite our members to do the same and if done in a logical manner we can then add this information to our database and we can all fight this growing trend more effectively.

    Results So Far:
    Jacked Affiliates: 47.6% - more info
    Deck Media: 100% - more info
    Honest Partners: 54% - more info
    EGO: 47% - more info
     
    Last edited: Oct 16, 2017 at 2:25 PM
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    melcb

    melcb Administrator Staff Member

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    This is something I think a lot of affiliates will find huge value in. Many affiliate programs are reluctant to provide the exact fees taken to calculate the net revenue. We have asked many programs this information over the years and with very unsatisfactory feedback and reluctance to provide more details on the fees.

    This audit should help many affiliates see which programs they need to negotiate and fight for better deals, as 40,45,50% rev share sounds great but in reality and its not really. Hybrid deals may be a better option.
     
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    CaseyM

    CaseyM Affiliate Guard Dog Member

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    Great idea, this is the only real way for affiliates to see their true rev share, looking forward to seeing the results
     
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    LandofOz

    LandofOz Affiliate Guard Dog Member

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    This should be really good. I'll definitely be keeping an eye on this thread. Perhaps we can also take into account a few other factors and add them to the equation such as cookie duration, affiliate software used, etc
     
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    Aeternus

    Aeternus Affiliate Guard Dog Member

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    Great news Guard Dog!

    The fees are insane at some places so I really look forward to seeing the results of this. I'll bet it will end up in some position shuffeling on more than one site..
     
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    onlinecasinoscloud1

    onlinecasinoscloud1 Affiliate Guard Dog Member

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    Good idea because this industry is slight uncertain, sometimes.
     
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    Frank

    Frank Affiliate Guard Dog Member

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    Can't wait , especially those that hide deposit amounts to avoid the red flags then claim that affiliates don't need to see deposits, we should just take their word for it.... will bonuses be taken? My only concern is if they modify your affiliate account to show different results to other affiliates?
     
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  8.  
    KasinoKing

    KasinoKing Player turned affiliate.

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    This is a great idea and long overdue IMO.
    I can get this started with a couple...

    Now that Videoslots have finally given us what we asked for - by FAR the most transparent reporting of any program I work with - we can now see the full break-down.
    This is not nice reading - but at least it's totally honest! ;)
    Figures from my last 3 months, averaged - as a percentage of GGR:
    J/Pot Deduction . . . . 0.99%
    Gaming taxes. . . . . . 6.51%
    Bank Fees . . . . . . . . 7.48%
    Provider Fees. . . . . . 9.41%
    Admin Fee. . . . . . . . 24.76%
    Bonus Given . . . . . . 24.55%
    Paid Loyalty. . . . . . . 11.39%
    Net Gaming Rev . 14.95%
    My Commission . . 5.98%

    Note: All three months were positive ones - no negative figures.

    And here's a VERY simple one: Trada Casino:
    Commission = 25% of GGR.

    KK
     
    Last edited: Oct 6, 2017
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  9.  
    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Frank, yes bonuses will be taken as is the normal process, you can see in our first audit of Jacked Affiliates

    Thanks King, could we do with a real-world example like we have done for Jacked and find the Effective Net Gaming Revenue it is a way to compare them on an even playing field.
     
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    Shay

    Shay Affiliate Guard Dog Member

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    I love that you guys are doing this. These are facts that affiliate need. Thank you.
     
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    bonustreak

    bonustreak Administrator Staff Member

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    This is very awesome! Thanks for implementing it!
     
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    BetOnlineUK

    BetOnlineUK Affiliate Guard Dog Member

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    This is a great idea and hopefully will expose the true % on offer
     
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  13.  
    KasinoKing

    KasinoKing Player turned affiliate.

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    The only slight problem I see with this method, is that a SMALL deposit may incur disproportionally high transaction fees.
    e.g. A casino may charge a flat fee rather than a % of the deposits amount.

    KK
     
    Last edited: Oct 6, 2017
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    Engineer

    Engineer Super Moderator

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    One way to get good, comparable data would be to deposit roughly the same amount with each test. Always 20, 50, whatever. I see £20 first deposits quite often, so using that amount for the audits seems reasonable.

    I'm looking forward to seeing more results -- it should be very interesting. :cool:
     
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    PaaskeUK

    PaaskeUK Affiliate Guard Dog Member

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    This is great thanks for doing this. Could I maybe add some ideas or suggestions? Or basically what i have going around in my head.

    Should all this not be hidden only for members or I mean so affiliate programs can not see or obtain this information? Also maybe it would be good idea if somehow it could be checked and tracked over a much longer perioed etc. (i know this is difficult and would incur much more costs) But if checked over many months or even a year would reflect a much more accurate information as who knows things could change some months and we see strange charges or deductions.

    Also my fear is some programs might take advantage and "fiddle" things to make it look better or not deduct everything......

    Really hard for me right now to explain what I mean proper hope you get me? :)
     
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    Frank

    Frank Affiliate Guard Dog Member

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    Using the formula you stated in the jacked thread... I applied this to Next Casino, Casino Luck.. a real 12% Net comms.. @40% I have been back and forth with the aff manager and they usually just give some vague numbers and quote the terms and conditions... would be great if you could do them next as I see many affs have had problems with them
     
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    AussieDave

    AussieDave 17 years & still going!

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    @Guard Dog - Quick question, it seems since LCB has purchased AGD, your a lot more active, (so too is Engineer).

    So are you now an employee of LCB et al?
     
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    AussieDave

    AussieDave 17 years & still going!

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    The 100% transparency is a moot point now, when, your commission is a piss-poor 5.98% - least it's 1.98% better than the 4% average :D
     
  19.  
    Frank

    Frank Affiliate Guard Dog Member

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    It is now josh ( correct name?) using the guarddog account..
     
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  20.  
    Engineer

    Engineer Super Moderator

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    It's kind of like how they recast Dumbledore in the Harry Potter movies -- same lovable character, different actor. :D Andy is still around here as kwblue.

    As for me, I just had more free time than I have in recent months. My contributions here have always been voluntary and unpaid.
     
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