What is a good/high casino CPA?

[CasinoKev]

I've been trying to negotiate CPA deals with some casino programs. Some of them say "we can offer really high CPAs, how much are you looking for?" Problem is, I don't know what they consider "high".

For those of you who work on CPA; what do you consider a good starting CPA for an affiliate sending ~15 RMPs per month?

I know a lot depends on how the signups are generated and from which countries. So for simplicity, let's say traffic is from organic search and the regions are US, Australia, UK, & Europe.

Also, if anyone wants to send more specific information about certain programs via PM, I'll be happy to sub if it's somewhere I don't have an existing account.

 

[CaseyM]

I would say 300 or over is a high/generous CPA

 

[Vladi]

I've received $450 in the past with high volume (15 a month is not high in those terms).

The problem is if the players you send don't justify the CPA most programs will cut you off before paying you.

 

[Leo]

The trouble is that you'll only get paid if the RMPs deposit a lot, and if they're depositing a lot then you'd probably be better off with revenue share.

Think about it from the opposite site - if the RMPs are not depositing very much then the casino is going to lose by paying your CPA, so they're going to find more reasons to shave players or eventually cut off your CPA deal (and then you'll often end up fighting for what you earned according to the agreement), and if the RMPs really are depositing enough to make it worthwhile for the casino to pay your CPA then it would almost definitely have also been enough to make revenue share more profitable for you long-term.

If a casino is pushing CPA deals on you then it may be an over-achieving AM who only cares about his short-term bottom-line (impress the bosses and get promoted!) - it's rarely going to result in a good long-term relationship with the affiliate, since these things tend to end with the affiliate coming on to forums to complain about shaving and broken promises!

Of course there are always exceptions, some affiliates work fine with CPA deals (and only with reliable affiliate programs) - but unless you have a really special site with impressive stats then it's more likely that a lower CPA is actually more likely to be sustainable, and most polls of affiliates that I've seen indicate a consensus that revenue share is the preferred option for long-term gain.