Virgin Casino TV ad exclusive preview. View/review/embed.

[prk]

Hi all,

We’re delighted to give you a sneak preview of Virgin Casino’s first foray into TV.

FIRST EVER VIRGIN CASINO UK TERRESTRIAL TV AD CAMPAIGN: LIVE NEXT WEEK

Aired on UK terrestrial channels from the 1st of November for two weeks, the 20 seconds ad is direct-response driven, highlighting the proposition of online slots. Key messages include “new games added every week”, “£100 deposit match bonus” and “the home of online slots”.

As with our previous Virgin Bingo TV campaigns, we want our affiliates to benefit from the increased exposure, and as such we’re happy to offer you a head start ahead of TV activity going live:

TV AD VIDEO NOW AVAILABLE ONLINE (VIEW/REVIEW/EMBED)

Check out the ad here: YouTube - virginaffiliates's Channel (you can also follow us on YouTube for automatic updates)

Video being the buzzword these days, we strongly encourage you to spread the news and embed the ad on your site(s) to optimize consistency and path to registration. Get the embed code directly from YouTube, or use the code displayed at the end of the below ad:

<object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/Gzj9JD9KMmg?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/Gzj9JD9KMmg?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object>

REGISTRATION AND CONVERSION RATES WILL RISE

In-depth data analysis of our previous Virgin Bingo TV campaigns tells us that non TV acquisition sources, affiliates included, will experience exceptional registration and conversions rates while the ad is running. Displaying Virgin Casino prominently on your site will help you ride the wave and increase your affiliate earnings.

BANNERS

A full range of tied-in affiliate banners and creatives will be made available in our marketing tools section within the next few days (we’ll update you here once they’re live), and the Virgin Casino website will wear a shiny new spacesuit for the occasion.

PRESS RELEASE

The official Virgin games Press Release on the campaign is also available for you to distribute. Check it out here: http://www.virgingames.com/News.aspx?site=casino

Any questions, queries, let us know, we’re here to help.

 

[arkyt]

Pierrick Leveque ... best affiliate manager Vegas Affiliates ever had!

 

[prk]

Thanks for the retroactive compliment, Arkyt

 

[Vladi]

I am interested in why you chose an American voice-over for a UK TV ad. Is there some kind of science to that?

 

[Renee]

Is the voice over the same guy that does all the movie trailers?
His voice sounds so familiar!

 

[OllieW]

Hi Vladi and Renee,

Re the over-the-top american style movie trailer voiceover. We just thought this would catch the attention, fit with the epic music score and be a little tongue in cheek. So nothing hugely scientific going on!!

I'm told he's done lots of voiceovers for movies etc so chances are you've heard him before.
Ollie

 

[prk]

His voice sounds so familiar!

And so it should be, apparently: tom kane

He's worked on minor projects such as Star Wars, South Park, Wall-E, Hellboy, Golden Compass, as well as being the voice of the Academy Awards ceremony, Apple ads...I guess it was just a matter of time before he made it big with a Virgin Casino commercial

 

[Vladi]

INteresting, thanks guys.

 

[prk]

Hi all,

Tied-in banners are now live in our marketing tools section.

Cheers,