Hi all, We’re delighted to give you a sneak preview of Virgin Casino’s first foray into TV. FIRST EVER VIRGIN CASINO UK TERRESTRIAL TV AD CAMPAIGN: LIVE NEXT WEEK Aired on UK terrestrial channels from the 1st of November for two weeks, the 20 seconds ad is direct-response driven, highlighting the proposition of online slots. Key messages include “new games added every week”, “£100 deposit match bonus” and “the home of online slots”. As with our previous Virgin Bingo TV campaigns, we want our affiliates to benefit from the increased exposure, and as such we’re happy to offer you a head start ahead of TV activity going live: TV AD VIDEO NOW AVAILABLE ONLINE (VIEW/REVIEW/EMBED) Check out the ad here: YouTube - virginaffiliates's Channel (you can also follow us on YouTube for automatic updates) Video being the buzzword these days, we strongly encourage you to spread the news and embed the ad on your site(s) to optimize consistency and path to registration. Get the embed code directly from YouTube, or use the code displayed at the end of the below ad: REGISTRATION AND CONVERSION RATES WILL RISE In-depth data analysis of our previous Virgin Bingo TV campaigns tells us that non TV acquisition sources, affiliates included, will experience exceptional registration and conversions rates while the ad is running. Displaying Virgin Casino prominently on your site will help you ride the wave and increase your affiliate earnings. BANNERS A full range of tied-in affiliate banners and creatives will be made available in our marketing tools section within the next few days (we’ll update you here once they’re live), and the Virgin Casino website will wear a shiny new spacesuit for the occasion. PRESS RELEASE The official Virgin games Press Release on the campaign is also available for you to distribute. Check it out here: http://www.virgingames.com/News.aspx?site=casino Any questions, queries, let us know, we’re here to help.