Stats - I do not understand them

Discussion in 'Fortune Affiliates' started by DoggyStyle, Dec 19, 2010.

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    DoggyStyle

    DoggyStyle Affiliate Guard Dog Member

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    Dec 19, 2010
    Seriously, I just don't get it.

    What's that so called "Non Cash-Incentives" ?

    Don't be suprised that I have only 1 or 2 players, FA brands are converting really bad for me. And with that fee (?) it's almost impossible to earn some money.

    Would be kind, if anyone could tell me what it is and why it is so damn high.

    Attachments: 3 months, August, November, December
     

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    Daera

    Daera Affiliate Guard Dog Member

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    Dec 19, 2010
    I'm not positive, but isn't that where player bonuses go?
     
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    DoggyStyle

    DoggyStyle Affiliate Guard Dog Member

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    That's what I thought, but why bonus fee? Didn't he lose?
     
    Last edited: Dec 19, 2010
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    Daera

    Daera Affiliate Guard Dog Member

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    If you go to the Fortune Affiliates web site and click on "Earnings Models" on the top of the page there, you'll see the following explanation of earning calculations.

    Casino Earnings

    CasinoRevenue-Share Model
    Earn a share of casino revenue for the life of your players.

    How commission is calculated:
    You'll receive a percentage of casino revenue in commission, where casino revenue is defined as:
    Casino Revenue
    - Non-Cash Incentive
    - Progressive Contributions
    - Chargebacks
    = Commissionable Revenue​

    The Share you will receive at month end is based on the following 3 levels

    Number New Active Accounts Percentage % commission
    1-10 25%
    11-25 30%
    26+ 35%


    Example: If you deliver 13 new active accounts, your commission will be calculated at 30% of the Casino Revenue

    Negative balances are not carried forward. If you end the month on a negative it will be set to zero from the beginning of the next month, unless the negative balance is as a result of a charge-back. In some instances, unrecovered charge-back’s may be loaded as negative adjustments to earnings.​
     
    Last edited: Dec 19, 2010
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    WCD Admin

    WCD Admin Affiliate Guard Dog Member

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    Like a lot of useless affiliate stats they do not show you the DEPOSIT amount? Wonder why? I do, too. I've always felt they do it to avoid easy audits by affiliates. (obscure data is harder to put in a spreadsheet) - In short, affiliates were easily able to see shaving. That said, my guess is this:

    Month 1) If the amount deposited by your first player was $50, you'd have no problem understanding these stats.

    Month 2) no new active players - your old player probably deposited $20 more and got about $40 in rewards.

    Month 3) December is still going. You probably got more deposits this month than the prior. Right now someone is winning.

    Educated guess here....

    Edited to add: the pennies extra, strange looking numbers that aren't even is probably due to currency exchange.
     
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    Daera

    Daera Affiliate Guard Dog Member

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    Sounds right to me! :)
     
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    DoggyStyle

    DoggyStyle Affiliate Guard Dog Member

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    Thank you guys, it makes sense now.
    But I think I'll drop them anyways. Conversation is really bad (dunno why), and the rev share I receive is by far not worth promoting them. I mean, $200 net revenue and all I got is $10. Lots of other programs give me at least $30 (even after deducting fees and bonuses).
     
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    WCD Admin

    WCD Admin Affiliate Guard Dog Member

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    I don't promote FA for similar reasons (although haven't tried in YEARS) its an old group and seasoned players are probably all tagged by other affiliates.

    IF it stays that way by the end of December, scale back. BUT there are 10 days left, so it could change. If there were more deposits the amount might go up a lot when/if they lose all the manager credits.

    Manager credits make me very nervous especially when revenue stinks. I don't mind if the players keep losing and they keep giving bonuses, thats great. But when stats aren't doing very well, and the manager credits keep pouring in, canceling my revenue, I'd take them down, too. ;)

    One thing to keep in mind. They are converting for you. That matters a lot these days. Are you doing well at other programs? Don't quit your day job... till your night job pays!
     

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