Daffodil Bumpkin
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- Feb 26, 2020
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Hello,
We're a new site and want to set up an affiliate program. I am currently tasked with researching affiliate programs and then defining ours.
I wanted to pick your brains about the "attractiveness" of various different programs because we don't have actual experience with any affiliate program ourselves. Please let me know in case I posted in the wrong forum.
We're looking at revshare programs. What baffles me is that many many programs out there seem to be extremely opaque to the point that they are bordering on scams. I tried to research how *exactly* other programs work but they are almost never properly defined.
A common and attractive program type I see is basically RevShare with 25-40% of NGR with NNCO and HRP. NGR is computed as follows:
NGR = (((Bets – Wins) – Paid Bonuses) - Admin Fee) - Bonus Cost.
NNCO (no negative carry over) is of course attractive for the affiliates, while HRP (high roller policy) is a must from the operator's point of view.
However, I find this very arbitrary, especially the admin fees. Nobody can compute the real fees in advance and then map them on a per player basis, the involved variables are simply to dynamic. So basically operators seem to "stick a finger in the air" and make up some form of deductive that they use as "admin fee". This is of course not documented anywhere. I find this highly dubious.
Also the NNCP and HRP are a bit weird - they seem to modify something that should be very complex. They center around the fact that you receive payouts at certain intervals (usually monthly) and they operator needs to eat any losses that occur at the payout day. This also prevents more regular payouts than monthly - no operator can afford this risk.
What are your opinions on the matter?
Cheers
We're a new site and want to set up an affiliate program. I am currently tasked with researching affiliate programs and then defining ours.
I wanted to pick your brains about the "attractiveness" of various different programs because we don't have actual experience with any affiliate program ourselves. Please let me know in case I posted in the wrong forum.
We're looking at revshare programs. What baffles me is that many many programs out there seem to be extremely opaque to the point that they are bordering on scams. I tried to research how *exactly* other programs work but they are almost never properly defined.
A common and attractive program type I see is basically RevShare with 25-40% of NGR with NNCO and HRP. NGR is computed as follows:
NGR = (((Bets – Wins) – Paid Bonuses) - Admin Fee) - Bonus Cost.
NNCO (no negative carry over) is of course attractive for the affiliates, while HRP (high roller policy) is a must from the operator's point of view.
However, I find this very arbitrary, especially the admin fees. Nobody can compute the real fees in advance and then map them on a per player basis, the involved variables are simply to dynamic. So basically operators seem to "stick a finger in the air" and make up some form of deductive that they use as "admin fee". This is of course not documented anywhere. I find this highly dubious.
Also the NNCP and HRP are a bit weird - they seem to modify something that should be very complex. They center around the fact that you receive payouts at certain intervals (usually monthly) and they operator needs to eat any losses that occur at the payout day. This also prevents more regular payouts than monthly - no operator can afford this risk.
What are your opinions on the matter?
Cheers