NetRefer - How do they track?

Discussion in 'Affiliate and Program Issues' started by ThePOGG, Sep 17, 2012.

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    ThePOGG

    ThePOGG Affiliate Guard Dog Member

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    Just came across this thread at GPWA - serial tracking - which seems to indicate that NetRefer only track a player who signs up during that browser session to you. In other words, if the browser's been restarted since they clicked through from your site, you don't get the credit.....
     
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    CaseyM

    CaseyM Affiliate Guard Dog Member

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    I don't think this is a Netrefer issue. I thought different casinos who all use Netrefer have different cookie lengths, I really don't think the browser session thing is true for all programs that use Netrefer... perhaps some affiliate managers who use Netrefer want to join this discussion or I have seen the Netrefer representatives post themselves on GPWA
     
    Last edited: Sep 17, 2012
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    I did read through that post at GPWA. Interesting post. It is good to note (wasn't noted there) that even if the cookie is 'instantaneous' (i.e., deleted upon close of browser), most players will either sign up right away or leave the window open anyway - which means they will be tracked.

    I had thought, years ago, to determine the cookie type of each program, but felt it would lead to errant information since they could simply change cookies anytime they want without me knowing.
     
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    justbookies

    justbookies Affiliate Guard Dog Member

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    It is a personal opinion, but I don't agree most will sign up immediately. Even if true, losing say 20% of sign-ups (surely it would be more) is massive. Would be great if there were some sort of informed stats on that.

    I updated that thread because I found a couple of NetRefer sites that are ok re: cookie length. So, yes, not all netrefer sites are the same.
     
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    tryme1

    tryme1 Affiliate Guard Dog Member

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    How are they going to know that most sign up immediately if the cookie duration is 'session only'. They have no data to support this unless the affiliate manager also has access to all the analytics data too, which I strongly doubt. Even then, I will bet you 20 to 1 that most people don't sign up immediately.
     
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    Leo

    Leo Affiliate Guard Dog Member

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    I agree completely, I would estimate maybe 1 in 5 visitors don't sign up immediately, they're still in the decision-making stage and will often bookmark a site to visit again later, or just google the site name directly rather than going back to the affiliate site. Even if it's only 1 in 10, that's still a 10% difference to earnings, and that adds up to a LOT over time.

    This is making a substantial dent in our earnings from programs that use session-only cookies, although the effects are hidden... There's no good reason for a program to use session-only cookies, except of course it increases their own profitability.
     
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    Constantine

    Constantine Affiliate Program Representative

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    Hi All,

    So the way the NetRefer system work from the administrator end , is that we have to define the lifetime of the cookie. For our Affiliates cookie life time is set up at 30 days. Obviously we have no control on players that would clear the cookies from their browser ...

    I hope this help !
     
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    justbookies

    justbookies Affiliate Guard Dog Member

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    Thank you for that. It reiterates that NetRefer are not to blame for any short-changing on cookie life. It is completely in the betting companies' hands to decide cookie length.

    I think only a tiny proportion of people would actually clear cookies deliberately. I do, and probably most of the people reading this do. But the normal user of the internet (99.9%) would not. That said, I am pretty sure my firefox browser clears cookies after each session by default anyway - my IE & chrome certainly don't though.
     
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    CaseyM

    CaseyM Affiliate Guard Dog Member

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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Good point.. and done.
     
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    Constantine

    Constantine Affiliate Program Representative

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    Pleasure... We do like sharing our knowledge and experience with affiliates... so should you come across any question we can help you with, please do let us know !
     
    Last edited: Sep 19, 2012
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    Constantine

    Constantine Affiliate Program Representative

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    We are always happy to share our knowledge and experience with Affiliates !
     

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