Negative carry over

[Josh3130]

Hi all,

I have a question about affiliate programs with negative carry over. Is this a no go for you? I am thinking about giving it a go with one operator because it is the biggest and most popular one in our country, but they do have a negative carry-over to the next month....

Would love to hear your thoughts on this.

tx.

Josh

 

[AidanLCFC]

guessing you are talking about bet365, if so go with it. if you do get hit you can always drop them. i work with a few firms that have that

 

[Josh3130]

Well, it is not bet365, but I was on the same line of thinking. However I do find it kind of a rip off that they let us do the work to get new client but if there is a downside we pay for it right away. I put it a bit on the same level as the 5% rule parties like Wiliam Hill are using.

 

[Kadabra]

Well, it's not exactly correct that you pay for it. They pay for it, you just don't earn as if nothing happened. In any case - I work with 1-2 programs with NCO. Not very happy about it, but needed them to cover certain aspects.

Anyway - I wouldn't send big portion of my traffic there. Also, see if there is some way around it. maybe CPA or hybrid?

 

[Josh3130]

Thanks, that could be a nice one: try CPA or hybrid. I don't have CPA or hybrid at all at the moment.

 

[CaseyM]

You are sports betting not casino right?

 

[Josh3130]

No, I'm all casino.

 

[Bombati]

Swings and roundabouts with them all, here's an example of what's happened with two accounts last month with me.

Ladbrokes & Paddy Power

Ladbrokes account was minus £1800 for the first time ever and they DO have a NCO but pay me a healthy 40% Rev share....

Paddy Power account was minus £2,000 for the first time ever and they DO NOT operate a NCO but pay me a small 25% with no channel cross over which is poor....

Now this month Ladbrokes is still minus and I don't see it coming into the black for a few months however PP is in a positive of £500 already.

So I guess my advise would be to use the company if you have faith in it and give them as many players as possible to eliminate the chances of a NCO


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[Kadabra]

So I guess my advise would be to use the company if you have faith in it and give them as many players as possible to eliminate the chances of a NCO

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It seems that in your case the conclusion is exactly opposite? Unless I missed something. To eliminate statistically being in negative you need to send at least 50-100 player for the specific program. Even that won't protect you from this 1 time when a player hits and cashes out 100k.

To be honest - I do the opposite of what you say. sending most of my traffic to NCO program seems too risky business-wise. One lucky player and my biggest income generator is gone, at least for some time. In terms of risk/reward - it doesn't add up.

 

[Bombati]

Yes of cause that is a factor but I'm sending this companies 30-50 FTD's each a month as well as 5/6 other programmes.

The chances of somebody Winning 100k on sports is neon impossible.

My biggest minuses in 12 months were that of last month.




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[Bombati]

Kadabra do you not have any NCO programmes on your sites then mate?


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[Kadabra]

The chances of somebody Winning 100k on sports is neon impossible.

Ah. Sports - you right. But since Josh3130 is into casino, the odds are much higher.

Yes, I have 1 as far as I remember, but I just needed them for certain games and they were the best option. And I barely send them traffic.

 

[Josh3130]

Exactly my point, one big winner who cashes out and that income is gone. I can imagine it is a different game with sports betting....

 

[LandofOz]

The last big NCO that I was hit with cost me more than 2 years of revenue from an affiliate program, so now I avoid joining new programs with a NCO.

 

[Edd]

Ouch... got hit in Jan with a huge whale on a NCO site. One more month to go before it starts earning again... unless the winning whale returns.

NCO you've got to take the hits with the operator.

 

[Rick Perry]

Yes, in this business are big whales important - they want to win big and they are able to bet big. You have to count on it..

 

[BetOnlineUK]

The last big NCO that I was hit with cost me more than 2 years of revenue from an affiliate program, so now I avoid joining new programs with a NCO.

I agree I think the only program worth its sort on NCO is Bet365, although a pal of mine has been stung with a £40,000 nco with them

 

[AE-Martyn]

Are we talking US here?