Marketing

I don't use either.
Unless you have VERY deep pockets (and you may also need to be specially licenced?), you won't be able too advertise on Google.

I just use good content & blind luck. But then I am a tiny affiliate in the grand scheme of things - maybe some of the "big boys" here can give you better advice...

KK

 

Paid advertising is probably not the best route for a newbie.

Yes, that is the best route for someone new to the industry. Be aware that it takes a lot of time, research and patience.

Paid advertising will likely yield much quicker results.. but its competitive and pricey.
In some cases, you would be competing for ads with casinos that have large ad budgets.

 

I'm surprised that you'd need to ask such a question, chris, given, you've been running ladybird-casino.com since 2014. Username - First name Dot Surname. Out of 99.999% (spammers) 0.0001% are likely genuine. But, and reiterating... We've been inundated with spammer bots all using First Name Dot Surname...just sayin.

 

Nothing wrong with asking Chris.
We are trying google & facebook ads on a niche group.
If you don't have a niche group, I wouldn't recommend it.

 

I think your Ladybird website looks really nice, congrats!

If you are a newbie it all stems down the budget. Do you have any?

Because if you are going to pick up online marketing you could teach yourself any traffic generating method.

If you have a big budget; go for SEO. If you have an even larger budget; go for Blackhat Adwords/Facebook.

If you have a moderate budget; go for a combo of Whatsapp, Facebook & email.

If you have zero budget; ask grandma for a loan.

 

Good content and link building is, of course, the beginning. Remember that the site should be responsive and fast - 2 things that can be done easier at the beginning then later when the site is big.

 

if you have a affiliate casino license - or some other way of getting adwords to approve you, I would start testing with adwords. In the long run KasinoKing is right, you need deep pockets. However, even with a smaller budget you can get a quick/fast sense of the casino keywords (generally long-tail) that can provide some value. And then you can begin fighting for them on SERP - but you need quality content.

 

PPC is about small margins and high volume.

You pay x for a click and you make money if (conversion rate * CPA) is a bit more than x. If you do not know what you're doing, you'll be burning quite some money in a short time. Also, you must be able to get good deals. It makes no sense spend € 30 at a click, convert 10% and get a CPA of € 100.

Organic growth is about lower volume, but higher margins. It could be a bit more volatile because of winning players, casinos ceasing operations or a downfall in SERPs.

In my opinion, it is two totally different things. Both are having advantages and disadvantages. If you're having no experience with PPC, I would start with SEO.

 

SEO/Social Media, maybe try youtube.