Is Gross Really Gross?

Discussion in 'New Casino Affiliates Questions' started by Asmodeus, Mar 7, 2018.

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    Asmodeus

    Asmodeus Affiliate Guard Dog Member

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    So, as a new affiliate I've been reading quite a bit on this forum, but I'm stuck at the whole question of "gross revenue percentage vs net - which is best?", where one of the programs I'm thinking of joining offers 15% of the gross, while the other is 25% of net.

    While I understand the general difference between the two options, I've read members on here saying that gross can still have a lot of deductions before payout, so how is that the gross? Sounds more like net to me.

    Can anyone please clarify what I should be going for here?
     
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    KasinoKing

    KasinoKing Player turned affiliate.

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    Asmodeus

    Asmodeus Affiliate Guard Dog Member

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    True. I've seen some members here post the breakdown of their deductions with one claiming a 3% admin fee off their commission, while another was a whopping 25% admin fee. That's a HUGE difference.
     
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    lottery.partner

    lottery.partner Affiliate Program Representative

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    For my opinion, part of gross always more profitable than part of NET, because casino can add any deductions and you can't do anything with it.
     
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    CL-Ed

    CL-Ed Affiliate Guard Dog Member

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    Neither or either is best. It depends on the share you get paid, and a host of other factors like how good the affiliate program conversion is, their retention rate, treatment of customers, speed of payment etc.

    But to simplify, assuming all else is equal:
    30% of $100 gross is $30.
    40% of $80 net is $32.
    20% of $150 gross is $30.
    50% of $58 net is $29.

    You decide.
     

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