I'm selling my superhero casino site, $80.000+ affiliate revenue

Discussion in 'Established Website Sales' started by Neil, Feb 14, 2016.

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    Neil

    Neil AGD Member Ltd

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    Hi Everyone,

    I'm selling my pride and joy, it's made over $80k over a 2 year period and it's up for grabs!

    It's listed on Flippa for sale: https://flippa.com/6046115-superhero-casino-slots-site-making-80-000-affiliate-revenue

    Here are the details:

    http://slotsmarvel.com
    [​IMG]

    Search engine authority in everything Marvel superhero slots related. Google #1 page for over 15 super-high value gambling keywords. Over $80.000 in affiliate commissions over the past 2 years.

    Background info:

    As a Marvel and superhero comic geek I always wanted to have a fan site but was wondering how to monetize it. Then I came across with Playtech’s Marvel casino games series, partnered up with another developer, built the site and we started to pump unique Marvel slots and superhero fan content consistently. We built backlinks via quality SEO service providers, no shady black hat tricks and voila the site ranks 1st page for all targeted keywords. The traffic of the site hardly ever exceeded 10K pageviews per month but it was targeted enough to consistently deliver 5-10 new casino players a month.

    What’s included in the sale?

    • sale includes a large existing affiliate account with a reputable casino operator that earned over $74K in commissions (account ownership will be transferred to buyer)
    • lifetime earnings of 50+ strong spending players and this number is growing (a good percentage of these players are VIP tier spenders on casino games, ask me for stats)
    • gorgeous website design built with Wordpress and a premium Wordpress theme (including licensing worth $55)
    • premium ad management plugin with GEO targeting capability (including licensing worth $40)
    • Social media profiles:
      - Facebook page: 29.000+ likes (REAL followers, grown by paid FB ads and sponsored post shares)
      - Twitter: 300+ followers organically gained
      - Youtube channel: 65K video views, 11 videos, 33 subscribers
    • My SEO resources and contact to an inexpensive yet professional writer who knows the Marvel and gambling niche very well
    • domain, all site content, database and website files

    Monetization:

    • igaming affiliate accounts on revenue share deals (30%+ commission on operator net earnings)
    • sponsored advertorials, guest posts
    • occasionally commission from promoting Marvel fan products (t-shirts etc)
    • selling banner advertising space

    SEO highlights:

    • high value keywords ranking 1st page
    • average Adwords suggested big on 1st page keywords in between $15-$45 per click
    • ranks #1 for main keyword “marvel slots” for over 2 years
    • over 1010+ pages indexed by Google
    • great link profile, over 15K backlinks from 850+ referring domains
    • Domain Authority = 20 / Page Authority = 33

    Content:

    • The content is very unique. Me and my business partner as the editors of the site and a part time professional writer put together more than 350 posts about superhero movies, wallpapers, memes, gambling articles that are continuously pulling in relevant traffic to the site from search engines.
    • We paid $200 per month for a writer to get this done over the years. Purely the value of the content is worth thousands in copywriting services.
    • massive amount of unique content 350+ unique articles
    • 20+ professionally written slots and casino game reviews

    Running costs:

    • hosting (bluehost) $10 / month
    • link building campaigns for $20 / month (optional)
    • we used to pay $200 / month for a freelance writer who posted a 500 article 2-3 times a week to boost SEO (optional). Note: we paused this activity in 2015 September.

    Time Requirement:

    When we actively promoted the site and pushed out a lot of content and SEO campaigns we spend an average of 5-10 hours a week (1-2 hours a day). This was sufficient to manage the copywriters, brief in new content and backlink jobs as well as communicating with the affiliate account managers and research marketing sources.

    Reason for selling:

    Due to start of large software project which we need to raise capital for. After 2 years we lost interest in this niche a little bit we want to move onto new ventures.

    Opportunities:

    • add no-negative carry over casino programs to the promoted operators list to up the revenue
    • expand game selection to related movie slots and DC superheroes to cover a bigger keyword pool and organic traffic
    • offer banner advertising space for fixed monthly fees (we neglected this)
    • offer sponsored advertorial articles and paid guest posting
    • move the site to a faster hosting (VPS perhaps) that will increase page load speed, the current site is on a shared hosting plan. This should boost Google rankings significantly.
    • tap into the huge 29K Facebook follower base better then we did. Be more active, run competitions, giveaways etc. or offer sponsored shares for extra revenue source
    • implement rich snippets and game reviews/ratings to improve SEO
    • experiment with media buying and ads on content discovery networks (we never had the time)
    • gather newsletter signups and sell other products

    Post Sale

    We are willing to provide 4 weeks of post-sale support to transfer the entire website to your hosting and to get things up and running. We are also happy to share some of our business operations details so you can fully take over the site as a whole business.

    Summary

    Overall it’s a really fun website to own and manage especially if you can relate to the niche (who doesn't like superhero movies and comic books right?). And the earnings are great. It can provide an instant revenue flow for anyone. If you are an experienced affiliate you can grow this site to a whole new level.
    Please feel free to contact me if you have any questions. We can provide further stats and proof of earnings. Best regards!
     
  2.  
    AussieDave

    AussieDave 17 years & still going!

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    Nice site, all the best with the sale :)

    BTW those Marvel comic images, do you own the copyrights for them?


    So... your getting out of the industry, what is happening with the slots plugin?

    It doesn't affect me either way cause I don't have a PayPal account and couldn't buy it.
    I'm just concerned for members who did ;)
     
  3.  
    Neil

    Neil AGD Member Ltd

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    We're keeping VegasHero, that's our passion right now.

    We've put it on the market, we want to raise the money for another venture (same industry).
     
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    DaftDog

    DaftDog Affiliate Guard Dog Member

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    I don't think Neil is being totally honest with members of this forum as to why he is selling this website.

    As of June 2016 Disney, who now owns Marvel, will not be renewing any gaming licenses with the likes of Playtech and Cryptologic. So all Marvel slot games will be no more. :(
    http://calvinayre.com/2013/11/09/business/disney-anti-casino-stance-dooms-marvel-slots-titles/
    http://www.twobigladies.co.uk/bingo-news/playtech-confirm-marvel-slots-termination-date/
    http://www.casinoscamreport.com/201...-licensing-agreements-expire-on-marvel-slots/
     
    RyanWeb and AussieDave like this.
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    AussieDave

    AussieDave 17 years & still going!

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    Well that makes the site pretty worthless then...
     
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    Neil

    Neil AGD Member Ltd

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    We've had stories like that before ever since Disney bought out the franchise, if you think that makes the site worthless then you clearly can't see the potential.

    DC slots are coming out soon and the site can be grown into other niche's such as 3D, Movie or series based slots. I will put money on it that those licenses will be extended, regardless, the show will always go on.
     
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    Neil

    Neil AGD Member Ltd

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    PaaskeUK

    PaaskeUK Affiliate Guard Dog Member

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    What I find strange is why would you give affiliate account away and not just let it carry on earning you money?

    • sale includes a large existing affiliate account with a reputable casino operator that earned over $74K in commissions (account ownership will be transferred to buyer)
    • lifetime earnings of 50+ strong spending players and this number is growing (a good percentage of these players are VIP tier spenders on casino games, ask me for stats)
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    I don't find it strange. He is asking for a price so that he can fund another project - as stated earlier.
     
    #scrapelink.com likes this.
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    PaaskeUK

    PaaskeUK Affiliate Guard Dog Member

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    What I mean as seen it before. Where affiliate accounts are sold or given with a website. But in reality the affiliate account has nothing to do with website. It is players you have referred for life and lifetime income. That is only why I find it strange. Did not mean anything to Neil or against him.

    Just though why would you not keep your affiliate account if earning good money on it.

    I just though when selling a website then new owner could or would just change affiliate links to their own affiliate account and it would be the same apart from of course they would need to start getting new players.

    I also though it was not legal to transfer or shift owners of affiliate accounts my bad....
     
  11.  
    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Ah, gotcha. makes sense. Some programs allow transferring accounts, some do not. Typically, if I look for a website to purchase - I also ask to purchase affiliate accounts. Of course... that's when it usually goes downhill as the price gets out of my range - but I always think about that :) If you look around, you will see probably about 25-50% that sell affy accounts with it.
     
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    PaaskeUK

    PaaskeUK Affiliate Guard Dog Member

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    But I have just been nosing around and what I dont like is he is giving away affiliate program account"EuroPartners" I assume this is the big earner. And they are marked "Predatory" here also all casinos marked rogue at casinomeister :rolleyes:
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    I certainly wouldn't recommend buying any EP accounts. Don't get me wrong on that! I would never buy one of their accounts.
     
    PaaskeUK likes this.
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    Neil

    Neil AGD Member Ltd

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    Without the accounts the package is less valuable, we're trying to raise as much as possible.


    Sent from my iPhone using Tapatalk
     
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    AussieDave

    AussieDave 17 years & still going!

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    Speaking about the Disney issue...
    I recall reading a white-paper of sorts on gambling a few years back. It was commissioned by a USA anti-gambling lobby group.

    The point is, at the time 2008, Disney had subsidiaries directly involved in resorts which operated casinos.

    Back on track... I understand why Neil is selling the site (to raise capital). However with Disney being so anal about protecting their Brand, which "marvel" is part of that, and "marvel" being a Registered Trademark, I would think slotsmarvel.com could very well be running the gauntlet come June 2016. Not to mention the site is specific for "marvel" slots. Hence come June 2016, the content is going to be worthless.

    Over the years there has been a few BIG names who have successfully acquired (forced) ownership transfer of a domain. Closer to home, 32Red has gone this path before and has been successful in gaining these domains. So with that possibility in mind, I'd aim for selling the affiliate account(s) only.

    The "package" ie the site (content) wont be worth jack come June 2016.
     
    PaaskeUK likes this.
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    Neil

    Neil AGD Member Ltd

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    "Hence come June 2016, the content is going to be worthless."

    Not true, you will still get the search volumes for a long while after. The content of the site is to entice Marvel fans, like I said before, if we don't sell our plan is to potentially rebrand and offer a wider range of slots geared around 3D slots and movies. This keeps within the model that is working well.
     
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    Kadabra

    Kadabra Affiliate Guard Dog Member

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    Very nice site. Do you mind saying if the big acc with EP indeed?
     
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    vayo

    vayo New Member

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    this domains was mine long time ago :)
     
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    thebigfreechiplist.com

    thebigfreechiplist.com Affiliate Guard Dog Member

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    Really cool site! good luck :)
     
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    AlexTu

    AlexTu Affiliate Guard Dog Member

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    once I placed the article with my link at this site... but today I see that my article is alive without the link =))
     

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