How to increase traffic and revenue by translating your content By Scott, Director of Translations for AGD Services Are you interested in getting more targeted traffic to your sites? How about increasing revenue? Obviously the answer is a resounding “yes”! Let’s get started – but first, some facts and figures! Websites offered in only one language can address at most 30 percent of the total online population 72.4 percent of consumers say they would be more likely to buy a product with information in their own language 72.1 percent of the consumers spend most or all of their time on sites in their own language The implications of these statistics are obvious. If you publish translated content on your web site, it will drive higher traffic, conversions and revenue – converting users you wouldn’t otherwise convert, and reaching users you otherwise wouldn’t reach. What are the specific benefits of translating content? ;D SEO effect Translated content is indexed by Google as fresh, new, unique content. In addition to increasing the quality score of your site (which will also help your English rankings), Google and other search engines will automatically begin showing your translated content to non-English searchers, driving new traffic to your site and capturing entirely new keywords/phrases. ;D Conversion effect According to an industry research group, 72% of consumers say they would be more likely to buy a product with information in their own language. In the online gaming industry, this means they will click through and make a purchase from an online casino or gaming property we are promoting. ;D Diversifying markets Geographic legal and regulatory issues are here to stay. Diversifying your content into multiple languages and markets enables your business to be more resilient to changing regulatory winds. ;D Leverage your existing native language content many times over Translating your content is the easiest way to take your existing assets and get more value out of them. If you take a site with 20 pages, and translate it into 5 different languages, suddenly you have a site with 100 pages of unique, quality content. We can take your HTML files and return the translated files to you with the original HTML unaltered – just the translated text replaced. Into which languages should I be translating my content? That’s up to you, and part of the fun of translating your content. The pat answer is, as many languages as you can. 10 “mega-languages” account for 76 percent of the people on the web: English, Japanese, German, Spanish, French, Italian, Korean, Swedish, Chinese Simplified, and Norwegian. Some clients translate their content into just one or a few languages, while others employ 12 or 16 languages. Your language mix should be determined by your budget and the markets which you think you can best convert/monetize. For example, it is to your advantage to make sure the properties you are promoting accept deposits from customers in countries which speak the languages you are targeting. What makes AGD Translation Services superior All of our translations are performed by certified, professional human translators. We do not use automated/machine translation. We work with a worldwide network of translators who have been carefully screened, selected and tested. All of our translators are native speakers of the language into which they are translating. Our quality control is second to none in the industry. All of our translators specialize in casino/gaming subject matter. This is an often overlooked and critical requirement – if a translator does not understand the gaming industry, key terminology can be mangled and the credibility of the document can be destroyed. We can translate to or from more than 80 languages. No matter what language you want, we can provide you a translation. Your translations come with a rock solid quality guarantee – if, for any reason, you are not happy with the quality of your translation, we will have it revised at no cost to you. If you are still not satisfied, we will refund up to and including the full amount of the translation. Who currently uses the AGD Translation Service? We are working with some of the top online casino groups and affiliates in the industry. Getting started We can’t wait to work with you! There are two ways to place an order -- you may use whichever method you prefer. You can either: 1) Visit the translation system at AGD Services - Translation services, create a project, and upload your files in .txt or .html format to get an instant quote. Once you receive the quote, you can order instantly from the same screen. 2) Email firstname.lastname@example.org with your file(s) or a word count, and the desired languages, and we will respond with a timely quote. 3) Send me a PM! Payment Methods Our web ordering system accepts Paypal. Other methods of payment are currently being integrated. In the meantime, if you would like to pay with QuickTender, Moneybookers, or bank wire, email us at email@example.com or send me a PM and we will be happy to process your order.