How do you set your goals?

Discussion in 'General Casino Affiliate Area' started by sipka, Nov 17, 2008.

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    sipka

    sipka Affiliate Guard Dog Member

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    Nov 17, 2008
    Engineer's superb thread (http://www.affiliateguarddog.com/forums/how-long-have-you-been-involved-industry-t566.html) inspired me to ask a question, seeing that not I am the only alien here (lol) to struggle sometimes how to achieve more in the gambling business.

    I used to make plans for the next X months, but to be honest, I can only write my wishes, and the route to the desired success (income) is very hard to find out.

    Let's say I want to achieve $1000/month from my affiliate revenue. I can say that I want it in 8 months, or less, but then the next step is to identify the steps toward this goal.

    How do you set up the route in practice?

    Can we say that for example X new unique super SEO-ed content, X back-links, X link-exchanges will result X number of new players or new clicks?

    I know that there is no golden rule. Just I would like to know how you guys make your planning, what kind of data or measurement unit can put your plan to practice?

    I hope I was clear, if I wrote vegetables and you don't understand what I would like to know, please scream :)
     
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    Engineer

    Engineer Super Moderator

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    Nov 17, 2008
    From the beginning (when I started to actually make money, I mean), I have earned at least $1.00 per unique visitor to my sites. 300 uniques = at least $300. But usually, the number is more like $1.50 to $1.75 per unique; although it has approached $4.00/unique several times in the past. In the last couple of months it has hovered around $1.75 per unique.

    I do believe that the more uniques you have coming to your site, the more money you will earn. It is kind of an obvious concept, but with almost 4 years of data plotted on a graph in Excel, I have actual proof that this is true (for my sites, anyway).

    If I wanted to double my income, my goal would be to double the number of unique visitors to my sites. I would do this either by increasing the number of pages I have indexed in the search engines (i.e. by launching some new sites) or by improving the rankings of my current sites by getting additional links pointed at my sites.

    It takes a while to accomplish, though -- actually "doubling" my income would probably take about a year, based on my past history.

    Thanks for liking my other thread, by the way. ;D
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Nov 17, 2008
    I've always wondered the same thing. I definitely don't have the numbers to prove anything, but I have seen specific sites of mine take those uniques and create a much higher player value than other sites.

    For example:

    CasinoBonusFarm.com is my site. It's player value is relatively low, but it's unique visits is quite high. I get more players there than any other site of mine, but they are not as high-quality players.

    Progressive-watch.com is also my site. It's uniques are very low due to the low amount of work I have put into the site over the last year. However, each clickthru brings a high value player.

    So - I think if I were to start down the path of creating $x / month, I would evaluate what type of site I want to create. Then I would contact a coder to build me an interface which allows me to keep up with the site (i.e., set it up such that I can quickly add information) and begin trying to build the best, most informational site in that niche.
     
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    sipka

    sipka Affiliate Guard Dog Member

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    Wow, this is very interesting! I will do a spreadsheet for the new casino site to see how it goes...

    Fortunately I see great conversions for the bingo site, I usually don't need the 100clicks/10 downloads/1 depositor rule, I can get depositing players in 20-30 clicks or less. (Maybe because I didn't make every links pointing to the casino, I don't say that my visitors need to search for the clickthrough link, but I want them "dieing for that click", so the warm-up for the pre-sell is done fully and I can make sure they don't click accidentally on the links - they have to want to click on them lol - domina style ;D).

    Many thanks Engineer, I will make my little plan for the casino this way and I will let you all know how it goes! :)

    And sure, I loved your thread, it is always good to see how others started, so these posts can encourage others that everything is possible! :)
     
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    sipka

    sipka Affiliate Guard Dog Member

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    Oh yes, the player value! I always wondered what makes a site appealing for high-rollers...

    Anyone has any research on this topic?
     
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    Guard Dog

    Guard Dog Guard Dog Staff Member

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    Wish I knew the answer to that one! I'd bet honesty is at the top of the list, though, and less 'marketing copy'.
     
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    Pokerkeep

    Pokerkeep Affiliate Guard Dog Member

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    I keep my goals small and achievable. My formula is to continue adding quality content on a regular basis. I don't worry about generating X amount of revenue. As long as my new pages are SE friendly and target new keywords/phrases, traffic will continue to grow and with the increased traffic comes more income.

    I set weekly goals. Never financial, always based on content or SEO work. I don't try to produce X number of pages per day or week either. I would rather write one really good page in a week than ten mediocre ones.

    My only long term goal is to retire from my day job in 3 or 4 years so I will need a fairly steady income from my affiliate business by then to maintain my lifestyle. So far, I'm on track to make that happen.

    My advice to anyone getting into this biz... concentrate on QUALITY!
    Be passionate about your niche.
    Research your subject matter and write for your readers not the search engines.
    Make your navigation structure user friendly.
     
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    playcasino1

    playcasino1 Affiliate Guard Dog Member

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    Nov 18, 2008
    Very good thread.

    If I had to add my 2cents worth, I reckon that if a site promotes free no deposit bonuses, then the player value will be low. Visitors land on the site, click through and sign up, with only a very small number going on to deposit. The buggars are after the free bonuses :rolleyes:

    The other key factor I firmly believe in is that if the player retention at the casino is weak, then player value will be low.

    Off the topic - I've seen this far too often with banners supplied by casinos we promote. NO CALL TO ACTION BUTTONS (Click Here, Play Now, Click Here to Visit, Claim here) . What does this mean? loss of revenue for us. Our visitors will just google the casino name and go directly to the site. We need to treat them like babies telling them exactly what they need to do.
    What are your thoughts on this?
     

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