Estimating Price & Selling Website

Discussion in 'Established Website Sales' started by Xilenciso, Sep 6, 2018.

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    Xilenciso

    Xilenciso Member

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    Hello to all. I'm thinking about selling 2 websites in gambling niche - one of them is devoted to free slots (here is the link) domain is free-slots-no-download.com It has more than 1 780 pages indexed with quality content and it's ranking well without any problems, domain is old and trustful. Once I hired seo-specialists to optimize it and to develop the links - they used bad strategies and spammed it. Next we disavowed all spammy balcklinks and the positions and traffic returned back. So, acording to site characteristics and seo-things you may see on it - how will you evaluate it? What's the real price of it?

    The second question is about this new one http://lowdepositcasinos.co.uk/ to the small niche with low deposit casinos - if you can also evaluate and we'll discuss the selling them. Thank you and waiting for feedbacks.
     
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    the_dave

    the_dave Affiliate Guard Dog Member

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    A good place to start would be 24-36x your average monthly revenue over the last 6 months.

    If you don't have any revenue or depositors to show then you're going to have to sell based on 'potential' which is going to be hard because without either revenue or depositors your sites don't have potential.
     
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    Biti

    Biti Affiliate Guard Dog Member

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    I would evaluate the revenues, costs and the outlook of a website, hence market (€ 1 in a regulated market is worth more than € 1 in an unregulated market) and SEO profile (poor/dirty SEO tactics are a greater risk than a relatively clean backlink profile).

    But revenue + costs is important. It makes not too much sense for somebody to put 2 FTE on a website that is generating € 5k a month. Those 24-48x numbers are relevant for sites making minimum € 50k a month.
     
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    LandofOz

    LandofOz Affiliate Guard Dog Member

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    What I would suggest is to set up an auction with a minimum price that you are willing to accept and see what kind of offers you receive. I've sold a very mediocre domain name for a great price, and a nice domain name for far less money. It all depends on who is willing to pay what I guess.
     
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    pco

    pco Affiliate Guard Dog Member

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    i would say, estimates will be based on how it converts to rmp's, and how much the avg player value is. basically as said above, monthly avg of last 6 months will give a pretty good idea.
    while conversion on free kind of keywords might be high, avg player value might be dramatic. correct me if i'm wrong of course!
     

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