Casino and Sports Affiliates - What Percentage of Your Players...

Discussion in 'Anything Goes' started by PROFRBcom, May 17, 2018 at 12:57 AM.

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    PROFRBcom

    PROFRBcom Rakeback affiliate and professional poker player.

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    I am a poker affiliate. So I know that few poker sign ups bleed over into sports and casino. However, I am curious of the reverse of this.

    To those of you who are mainly casino and sports affiliates, what percentage of your traffic plays poker? Please note if you are mainly C or S when you reply :)
     
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    Batman

    Batman Member

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    I'm mainly sports now and can say that a very small amount of players play poker. When poker was booming and much more popular than it is now (7 to 10 Years ago) it was a different story.

    I've seen perhaps 2 accounts out of 500+ recently that have played poker after signing up via sport betting. That's here in the UK anyway. The same seems to go for casino also from what i can see on my stats.

    Sports signups do play casino games though, just not poker anymore!
     
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    PROFRBcom

    PROFRBcom Rakeback affiliate and professional poker player.

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    That is far less than I guessed. That is less than half a percent cross over!

    Can you guesstimate what it was back in the heyday?
     
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    TheGooner

    TheGooner Affiliate Guard Dog Member

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    Difficult to estimate - but there is definitely some overlap with sports players and skill based card games like blackjack and poker.

    We're predominately sports focused, certainly the daily content is ALL sports, but because of the overlap we do carry ads and reviews for casino and poker too and look for all-in-one sites that support multiple channels, so not all poker traffic is crossover - some of it joined for the poker.

    There is nearly always SOME crossover value - dependant on the target market, and the poker strength of the site.
    It varies by site - but overall poker is worth 3,5 or 10% of total revenues.

    Overall all I'd say Poker is worth about 5% to us - down from 15-20% in it's hey-day 10 years ago.
     
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    Batman

    Batman Member

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    I'd agree with TheGooner there possibly a touch higher 25% even. It was likely not just down to the boom and games popularity but the bookmakers themselves pushing it to their new signups.

    I don't think this happens as much now from what i can tell.
     
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    PROFRBcom

    PROFRBcom Rakeback affiliate and professional poker player.

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    Naa, very little poker promotion going on to sports and casino sign ups. And why would they? The sites finally learned that poker is a much lower margin business and they don't care to promote it as much. :(
     
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    Biti

    Biti Affiliate Guard Dog Member

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    Poker I see rarely any revenue.

    But I have to say, I don't put any effort in poker. Margins are low, hype is over, I'm no specialist, many brands are saturated and the most important one (Stars) has very poor terms. I also think that the Starburst or Mega Moolah player is not a poker player. People that play a lot poker are perhaps not so interested in a pure luck thing like a slot.

    So I suppose that of my playerbase just a few exceptions are spending some money on poker.
     

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